Process
Step-by-step actions
Despite the customer's success in the European market, expansion into the U.S. market presented a whole new set of challenges.
In addition to SEO, we also focused on improving the user experience and optimizing the sales funnel, implementing new solutions both on and off the client's site - all tailored to the US market.
1
SEO audit
During the discovery process, we did not find any major technical problems. There were, however, a number of smaller ones - which, in aggregate, reduced the page rank. This allowed us to identify potential weaknesses and focus on solving them.
2
First stage of implementation
Over the course of several weeks, we systematically eliminated the technical obstacles we found during the audit. We found several ways to improve the website from a customer/user perspective. Among the actions at the type stage were updates to internal links, site map settings or headers on about 30 subpages.
3
Content creation and optimization
The client's website already had some good articles, but that wasn't enough. We had to optimize existing content to the maximum and create new content. We targeted both highly competitive and niche queries that were not covered by the competition.
4
Building high quality links
Along with optimized content, we implemented a targeted link building strategy. We dedicated our resources to securing solid backlinks from industry-relevant sites.
5
Continuous optimization
The introduction of new ranking factors, algorithm updates, opportunities offered by the latest changes in SERPs and changing trends mean one thing. The strategy must be flexible. That's why retrospection and revision became an essential part of the project after 6 months. Based on the insights and conclusions, we updated the SEO strategy.
