Homepage
Case study
Increase in traffic to global software house company's website by 730%

IT
Software Development

Increase in traffic to global software house company's website by 733%

Our client, is a technology company from Poland with global reach that creates digital products and solutions. Read about the challenges of this collaboration and the SEO activities behind the great results.
+118%
Increase the number of key phrases for which the site is visible on Google.com.
+733%
Increase website traffic from search engines by 733%.
Excellent cooperation
This is what Raf Chomsky, CEO of NON.agency, says about working with the client:
This project shows how effective cooperation between an informed, business-mature client and an experienced Search Agency can be. Taking advantage of the synergy, we achieve common goals much faster. This is a client you can dream of.

What industry is the client in and what problem did we solve?

The client operates in the international technology industry.
The goal of our cooperation was to build the site's search engine visibility and a strong backlink profile.
Challenges

Challenges

Preparing an SEO strategy that aimed to increase visibility many times over in a short period of time. We had to compete with tens of thousands of other software houses in the global market.
The limitation of technical optimization was the expansion and optimization of the site. At the start of the cooperation, the site was operating on a system full of limitations. Meanwhile, the basic inbound link profile meant that the power of the brand and domain was at a low level. The lack of recognizable branding meant a high level of difficulty in building interest among publishers, partners and customers.
Process

Step-by-step actions

We focused primarily on link building, content and technical issues.
We set goals related to the number of keywords for which the site is visible in both the TOP 3 and TOP 10 of Google results. We wanted an increase in traffic that would have a real impact on the business value of the company. In addition to link quality, the number of referring domains (Referring Domains), i.e. those from which the site will have one or more links, was important to us.
1
Migration in Q1 2024
We supported the client with analysis, a redirection map, a new structure and a post-migration audit. The site was to remain unchanged, so it was important to move it from HubSpot to WordPress in the same form.
2
Content Marketing
We created a content plan and consulted with the client on an ongoing basis. It was important to have quality content (in this case, high quality content) that would respond to users' needs and at the same time help meet SEO goals.
3
Link building strategy and execution
The link building project was carried out by our Outreach team, which regularly acquired strong backlinks, mainly from news sites. We focused exclusively on TOP quality links, i.e. those from trusted and popular websites.
4
Analysis and consultation
The entire process was assisted by design consultations, market and competitive analysis and design forecasts. We constantly analyze traffic and consult with the client on the status and development of the project.
5
Results

Our results

We have worked out an increase in the number of phrases, with as many as 300 key phrases in the top ten search results. In total, there are 3.5K of them.
Robust traffic from the search engine has been clearly increasing for 3 months. Currently (09/10/2024) the monthly organic traffic is at 3.5K. Thanks to the strategy of acquiring links from high-authority sites, the number of unique domains linking to the client's site has increased from 320 to 374. In turn, the domain rating telling the strength of the backlink profile has improved from 33 to 46.
Raphael Chomsky invites you to the Global Horizons podcast.
736.96 billion
Software market in the world
The software market is worth $736.96 billion in 2024 (precedenceresearch.com).
Check out the case study
Outreach campaign results for SaaS
Results

The effects of our work

This project I an excellent example of cooperation, between the client and Search Agency. As a result, we achieved a spectacular result in a very difficult software development market in the US.
+733%
Increase website traffic from search engines by 733%.
+118%
Increase the number of key phrases for which the site is visible on Google.com.
+374
The current number of unique domains linking to our client's site.
+300
More than 300 key phrases in the TOP 10 results of Google.
Summary

Summary

An SEO strategy can significantly improve a site's visibility in a competitive market. However, it must take into account not only the company's capabilities, but also the market - including the competition.

Technical consultations, market and competition research, optimization and content creation, building a strong backlink profile - today they bring great results. Monthly, the site generates 3,500 visits, the domain rating has increased by almost 40%, and more than 370 pages link to the site.