Above the fold

Above the fold originally refers to the upper half of the front page of a newspaper where an important news story or photograph is located, ensuring visibility to readers without the need to unfold the paper. In the digital context, ‘above the fold’ translates to the portion of a webpage that is visible on the screen without requiring the user to scroll. This area is prime real estate for engaging content, as it captures the viewer’s immediate attention upon landing on the page.