301 redirect

A 301 redirect is an HTTP status code that signifies a permanent redirection from one URL to another. When implemented, it ensures that all traffic, including both users and search engine bots, is seamlessly directed to the new URL. This type of redirect is particularly useful for maintaining a website’s search engine optimization (SEO) value when a page is removed or the content is transferred to a new URL. By using a 301 redirect, the link equity — such as backlinks and ranking power — associated with the original page is preserved, aiding in the site’s overall SEO performance.