SEO in the US

Is standard SEO for a website in the US enough to stand out in this competitive market? Entering the U.S. market may seem relatively simple, but achieving a prominent position requires a well-thought-out SEO strategy.

In the United States, you need a holistic approach. One that combines technical activities and building brand visibility in search engines. Our SEO cooperation in the US starts with a thorough website audit and a solid plan a few months out. Before that, we want to talk about your business and goals. We also have a compilation of relevant information about this market for you.

What should you know before entering the U.S. market?

Organic traffic to a site from Google or Bing is one effective way to build recognition and gain a competitive edge. Because the United States is the world's largest economy and a dynamic market with a diversity of industries, but also huge competition.

Economic potential

The United States is the world leader in innovation. It ranks 3rd in the Global Innovation Index 2023 (out of 132 ranked countries). The economy is mainly based on the private sector, which generates 87.6% of GDP, with services playing a dominant role (69.8% share).

Legal and tax system

The US legal and tax system has federal, state and local taxes. Unlike most developed countries, there is no VAT in the US. Instead, there is a sales and use tax at the state level.

Languages in the US

There is no official official language in the US, but English is the most widely spoken language. When planning content marketing for the U.S. market, content creation and localization, it is worth considering the significant presence of the Spanish-speaking community. A bilingual approach to content can broaden the reach of your marketing efforts.

See our results

Our client aimed to increase online visibility by 200% in a year - a goal we more than met. Read how we turned a small startup into a standout company.

Sales

U.S. e-commerce industry

The e-commerce industry in the United States was worth nearly $1 trillion in 2023. That's 15.4% of total retail sales in the US. However, a sizable percentage of Americans are still skeptical about online shopping. Therefore, marketing strategies and SEO efforts in the U.S. should emphasize transaction security and shopping convenience.

The most frequently purchased products online in 2024 are clothing, footwear and accessories. The marketplace is characterized by a high variety of assortments, and the major players have a good understanding of local shopping. Amazon has the largest marketplace share (37.6%). In 2023. Walmart held the second position (6.4%), followed by Apple in third place (3.6%). Amazon's position is particularly impressive, with US revenues of 356 billion in 2022. In comparison, the second-largest market (Germany) brought "only" $33 billion (data: Statista).

Sales

Consumer rights and regulations

In the United States, there is no uniform system for protecting consumer data and privacy. Each state regulates these issues separately, which is worth paying attention to when reigning in activity in this market.

A transparent and friendly return policy can attract customers and increase their trust. If you want to sell goods in the U.S. market, also check product labeling regulations. Goods sold by weight, measure or number must comply with the Fair Packaging and Labeling Act (FPLA). Some products are subject to the rules in NIST Handbook 130. Country of origin labeling regulations apply to all products imported into the United States.

What else is worth knowing about the United States?

Investing in website optimization and online marketing is a strategic move that can significantly increase your online visibility, attract potential customers and build a solid online reputation. Check out what you should know about the United States before starting your business efforts.

American system of measurements

Most countries around the world use the metric system, but the United States has a system based on the imperial system - the American customary system of measurements.

Currency

The US dollar (USD) is one of the world's most important currencies. It serves as the main reserve and dominant currency in international trade transactions.

Law and taxes

In the US legal and tax system, there are federal taxes, as well as state and local taxes. There is no VAT in the US, but there is a sales and use tax at the state level.

Federal taxes such as excise and income tax, CIT and PIT, apply to the same extent in all states. State taxes levied by local governments are similarly to federal ones concerning income tax, excise tax, PIT and CIT, but also turnover tax and property tax (source: Polish Investment and Trade Agency S.A.).

Forms of payment

The 2023 e-commerce payments report. PPR reads that in the US, the most popular forms of payment are:

Card (50%)
Digital wallets (32%)
Bank transfers (9%)

Social media shopping

The US is the third country in the world with the largest number of social media users. Residents of this country are most likely to buy through Facebook. To a lesser extent, they use Instagram and YouTube for this purpose.

A large proportion of U.S. Internet users get their product knowledge from both search engines and social media platforms. According to the U.S. Consumer Trends Report from HubSpot, it is still search engines (86%) that are the most effective way for consumers to get answers. To a lesser (though significant) extent, it is social media (53%).

E-commerce delivery

American consumers expect fast delivery, especially of food products. Quick Commerce (fast commerce) is an extremely growing segment of e-commerce. It is served by companies such as Instacart, Uber Eat and Gopuff.

Effective positioning USA

The size of the US market is both an opportunity and a threat. The opportunity is unlimited possibilities. The threat is endless competition. Therefore, it is important to prepare a proper market intelligence and estimate the company's capabilities. Underestimating against the competition is one of the most common mistakes when expanding into the United States.

The United States ranks 3rd in the world in terms of the number of Internet users (322 million in February 2025). They are overtaken only by China and India. Is SEO on Google the only way to build a presence in organic results and traffic to a website or online store?

Yes, the first place in the search engine market belongs to Google with a share of 87.3% in February 2025. However, Microsoft's search engine is still popular among US residents - Bing has 7.4% of the market.

Website optimization

SEO audit and strategy

Positioning in the United States will begin with SEO audit of your website. We will analyze your site's loading speed, URL structure, metatags, keywords, link profile, content quality and other relevant aspects. The first month of cooperation ends with the creation of a comprehensive plan, or search engine marketing strategy.

Domain extension

The most recognizable extension is .com, but consider the .us extension, which will emphasize the local nature of your business.

Hreflang tags

With hreflang tags, Google and other search engines will show users from different regions the appropriate language version of the domain. For example, if your site has English versions for users in the US and the UK, implementing hreflang tags will help search engines understand which version to show to US users and which to show to UK users.

Content marketing

The majority of users in the U.S. speak English, so it makes sense for the site to be optimized for that language first and foremost.

Due to the multicultural nature of the United States, it may also make sense to include a content marketing strategy other languages, such as Spanish, Chinese, Tagalog (a variety of Filipino) or Vietnamese.

An inadequate understanding of U.S. words and keyword phrases can limit the reach of SEO and positioning. E.g., keywords in New York may differ from those in Texas in terms of language, style and message. Therefore, we will focus on keyword selection, taking into account local phrases and industry specifics.

Keyword Research

In a diverse and dynamic market like the United States, competitive analysis allows:

Precise mapping of the competitive landscape, i.e. identifying direct competitors.
Identify untapped niches and needs that your brand can fill.
Analysis of keywords Used by market leaders.

Keywords related to location

A company offering products and services to the U.S. market must consider localizing keywords for languages other than English as well. For Spanish-speaking users in regions with large Hispanic populations, local phrases such as restaurantes mexicanos cerca de mi can be relevant.

Semantic analysis

We offer SEO that goes beyond basic keyword matching to make your website more responsive.

Semantic analysis in SEO helps create more relevant and valuable content. It includes synonyms and related phrases, search intent analysis and NLP to better understand the linguistic and contextual nuances of queries.

Linking strategy

Our link building uses an outreach strategy, which is based on building a site's authority by establishing relationships with owners of valuable domains. We ensure the longevity and quality of the acquired links for a minimum of 12 months (with a full guarantee). With our proprietary Sniper Method™ methodology, we create a personalized Link Requirement Plan based on an in-depth analysis of your link profile and competitors' activities.

Why should you entrust us with SEO campaigns in the USA?

With many years of presence in the U.S. market and working with companies from different corners of the U.S., we will create a tailored strategy for you.

The offer we will prepare for you will include only those services that will solve the problems and address the needs of your business. We will propose only what will contribute to the development of your business in the US.
We have specialized in SEO in the US market for more than a dozen years. In addition, we work with a local expert who continuously monitors changes and trends in the US.
Your questions will be directly addressed to a specialist. Each of our experts manages projects independently, without involving intermediaries.
The entire SEO process and all activities are transparent. You can monitor them at any time.

Plan your global expansion with us and reach local customers with your website's high rankings.

Testimonials

What Do Our Clients Say About Us?

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Lukasz Zaborski

SEO/SEM expert

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

Olga Zarr

SEO Consultant

They delivered everything on time

We have a few clients for that we want to do link building for, thus we needed a set number of links per month from NoN Agency. The communication was quick and easy, and they delivered everything on time and as agreed upon.

Benas Leonavicius

SEO Project Manager, Meros Media

Creatively Identify Opportunities

After learning about the company’s capabilities and dedication, we made the decision to work together. They got to know our business with surprising insight so that the content they create is at an expert level. They are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Aleksandra Duło

Marketing Manager, EmailLabs

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Chris S.

Business Owner

Their Services Go Beyond Just Link Building

They got to know our business with surprising insight, so that the content they create is at an expert level. […] they are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Milosz Nowakowski

Director of Sales at Brandly360

Highly recommended

We worked with non.agency on a link building campaign for a new website in the personal growth space. We wanted to get one of the pages to rank high on the US search engine results pages […]. The team delivered high-quality links from relevant websites and anchor texts. Their communication style is friendly yet professional and always proactive. The page we wanted to improve climbed to the #3 position a few days after finishing the campaign. Highly recommended.

George Chasiotis

Founder of Minuttia

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.