SEO in Norway

What do brand recognition and SEO in Norway have in common? Yes, an SEO strategy in Norway. But a strategy that takes into account the cultural context, consumer preferences and the real growth potential of the company.

This Scandinavian country is a good destination for overseas expansion for companies that want to operate in a stable market with an advanced approach to technology and innovation. With website positioning in Norway, we will help you build visibility in search results. Our goal is to increase traffic to your site from search engines, but not for traffic's sake. We want the hits to support your business and strategy: building recognition in a new market, reaching new customers with your marketing message, and conversion.

What is worth knowing about the Norwegian market?

The hallmarks of the Norwegian market are a strong and stable economy, high standards of service and a passion for quality. The country impresses not only with its landscapes, but also with its attractive investment climate.

Economy

Norway, which remains outside the European Union, is economically linked to it as a member state of the European Economic Area. The economy relies more heavily on the services sector, which accounted for 2021. 63% OF GDP. Despite their dominance, the industrial sector has an important role (35%) in Norway's GDP (data: focus-economics.com).

Norwegian language

Norway has two official languages, Norwegian and Sami, but you can easily communicate in English. There are two official writing standards, Bokmål and Nyorsk. Bokmål is the most common, and is found especially in official documents and media. Nyorsk (New Norwegian) is the official form of the language for 10-15% of Norwegians.

Consumer rights

Consumer rights are overseen by the Office of Consumer Protection (Forbrukertilsynet). Among other things, it deals with reviews and information that influence purchasing decisions. The office's position on reviews is clear: total transparency. All reviews, both positive and negative, must be published. Important information, such as that on price, should be visible on the first screen of the website.

See our results

Read how we built site visibility in the competitive market in Germany and what results can be achieved with the right SEO strategy.

Sales

Norway's e-commerce market

Website positioning in Norway, or more precisely, the effect of solid SEO, or search engine visibility, will increase the credibility of your store in the eyes of potential customers. It will also help you compete with local companies in the Norwegian e-commerce market.

That's important for a foreign company, as 85% of consumers prefer to buy from domestic sellers, making it challenging for foreign companies to build trust. Statista's 2023 survey, however, shows the potential: a third of Norwegians buy from EU sellers, while 23% reach for offers from companies outside the community of EU countries. What encourages Norwegian users to buy from an online store? First and foremost, it's free delivery (57%), the convenience of simple online payments (43.5%), additional benefits in the form of loyalty points (39%), click & collect, i.e. the ability to buy and pick up at a point (37%). Source: Digital 2024: Norway, Datareportal.

Regulations

Product labeling in Norway

Labels on products are more than a formality. They are part of building trust in the Norwegian market. Consumers in Norway attach particular importance to quality certificates, which help them make informed purchasing decisions and confirm the high standards of products or services.

Guarantees of quality and ecology in Norway are labels such as the Nordic Swan Ecolabel and Nøkkelhullet. The Nordic Swan Ecolabel is the official Nordic ecolabel used to mark products and services, including hotels and restaurants, clothing or furniture. Nøkkelhullet, on the other hand, the distinctive "keyhole" symbol, is a valued label in the food sector. This voluntary certification, recognized not only in Norway, but also in Denmark, Sweden and Iceland, confirms that a product meets standards for the content of certain ingredients. Investing in obtaining these certifications can strengthen your brand's position in the market, especially if you are targeting informed consumers.

Testimonials

What Do Our Clients Say About Us?

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Lukasz Zaborski

SEO/SEM expert

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

Olga Zarr

SEO Consultant

They delivered everything on time

We have a few clients for that we want to do link building for, thus we needed a set number of links per month from NoN Agency. The communication was quick and easy, and they delivered everything on time and as agreed upon.

Benas Leonavicius

SEO Project Manager, Meros Media

Creatively Identify Opportunities

After learning about the company’s capabilities and dedication, we made the decision to work together. They got to know our business with surprising insight so that the content they create is at an expert level. They are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Aleksandra Duło

Marketing Manager, EmailLabs

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Chris S.

Business Owner

Their Services Go Beyond Just Link Building

They got to know our business with surprising insight, so that the content they create is at an expert level. […] they are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Milosz Nowakowski

Director of Sales at Brandly360

Highly recommended

We worked with non.agency on a link building campaign for a new website in the personal growth space. We wanted to get one of the pages to rank high on the US search engine results pages […]. The team delivered high-quality links from relevant websites and anchor texts. Their communication style is friendly yet professional and always proactive. The page we wanted to improve climbed to the #3 position a few days after finishing the campaign. Highly recommended.

George Chasiotis

Founder of Minuttia

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.