SEO in Norway

What do brand recognition and SEO in Norway have in common? Yes, an SEO strategy in Norway. But a strategy that takes into account the cultural context, consumer preferences and the real growth potential of the company.

This Scandinavian country is a good destination for overseas expansion for companies that want to operate in a stable market with an advanced approach to technology and innovation. With website positioning in Norway, we will help you build visibility in search results. Our goal is to increase traffic to your site from search engines, but not for traffic's sake. We want the hits to support your business and strategy: building recognition in a new market, reaching new customers with your marketing message, and conversion.

What is worth knowing about the Norwegian market?

The hallmarks of the Norwegian market are a strong and stable economy, high standards of service and a passion for quality. The country impresses not only with its landscapes, but also with its attractive investment climate.

Economy

Norway, which remains outside the European Union, is economically linked to it as a member state of the European Economic Area. The economy relies more heavily on the services sector, which accounted for 2021. 63% OF GDP. Despite their dominance, the industrial sector has an important role (35%) in Norway's GDP (data: focus-economics.com).

Norwegian language

Norway has two official languages, Norwegian and Sami, but you can easily communicate in English. There are two official writing standards, Bokmål and Nyorsk. Bokmål is the most common, and is found especially in official documents and media. Nyorsk (New Norwegian) is the official form of the language for 10-15% of Norwegians.

Consumer rights

Consumer rights are overseen by the Office of Consumer Protection (Forbrukertilsynet). Among other things, it deals with reviews and information that influence purchasing decisions. The office's position on reviews is clear: total transparency. All reviews, both positive and negative, must be published. Important information, such as that on price, should be visible on the first screen of the website.

See our results

Read how we built site visibility in the competitive market in Germany and what results can be achieved with the right SEO strategy.

Sales

Norway's e-commerce market

SEO in Norway, or more precisely, the effect of solid SEO, or search engine visibility, will increase the credibility of your store in the eyes of potential customers. It will also help you compete with local companies in the Norwegian e-commerce market.

That's important for a foreign company, as 85% of consumers prefer to buy from domestic sellers, making it challenging for foreign companies to build trust. Statista's 2023 survey, however, shows the potential: a third of Norwegians buy from EU sellers, while 23% reach for offers from companies outside the community of EU countries. What encourages Norwegian users to buy from an online store? First and foremost, it's free delivery (57%), the convenience of simple online payments (43.5%), additional benefits in the form of loyalty points (39%), click & collect, i.e. the ability to buy and pick up at a point (37%). Source: Digital 2024: Norway, Datareportal.

Regulations

Product labeling in Norway

Labels on products are more than a formality. They are part of building trust in the Norwegian market. Consumers in Norway attach particular importance to quality certificates, which help them make informed purchasing decisions and confirm the high standards of products or services.

Guarantees of quality and ecology in Norway are labels such as the Nordic Swan Ecolabel and Nøkkelhullet. The Nordic Swan Ecolabel is the official Nordic ecolabel used to mark products and services, including hotels and restaurants, clothing or furniture. Nøkkelhullet, on the other hand, the distinctive "keyhole" symbol, is a valued label in the food sector. This voluntary certification, recognized not only in Norway, but also in Denmark, Sweden and Iceland, confirms that a product meets standards for the content of certain ingredients. Investing in obtaining these certifications can strengthen your brand's position in the market, especially if you are targeting informed consumers.

What else is worth knowing about the Norwegian market?

Norway is a market that requires a local approach - both in terms of language, laws and consumer expectations. Success in Norwegian SEO requires, among other things, optimization of the site, knowledge of preferred payment methods, and adaptation of content to culture and seasonality. With the support of a local expert and transparent communication, we effectively increase the visibility of brands in Norway.

Currency

Norway's currency is the Norwegian krone, denoted by the international abbreviation NOK.

Law and taxes

Foreign companies that do business in Norway have registration obligations. First of all, they must register as a foreign company in Norway and have a Norwegian organization number.

VAT rates in Norway:

25% - standard,
15% - food and beverage items,
12% - for passenger transportation, lodging, public broadcasting, cinema tickets, sports events, among others.

E-commerce market

What is worth knowing about Norwegian consumers?

They expect innovation in e-commerce, e.g. half of Generation X consumers would expect seamless payments, and 34% of Millenials (Generation Y) would like to, try augmented and virtual reality (AR/VR) in an online store.
Most believe that labeling in the form of symbols helps them make better food choices.

Which marketplace to sell on in Norway? The ranking of the top 5 marketplace sites (July 2024, Similarweb) includes platforms such as:

1. ago.com

2. clasohlson.com

3. amazon.com

4. aliexpress.com

5. ebay.com.

The technologies that most often support e-commerce sites in Norway are Wix Stores, Shopify, Squarespace. Their market share is as follows (May 2024):

Wix Stores 23%
Shopify 21%
Squarespace 19%.

Forms of payment

What payment methods are worth putting on a sales page in Norway to avoid missing the chance of conversion? Certainly payment by card. VISA and Mastercard are options available on most online stores. Others include Klarna and Vipps electronic wallet.

Mobile devices

Optimization for mobile devices is an area that cannot be missing from SEO efforts. The share of mobile devices in Norway's web traffic is growing rapidly - up nearly 26% year on year. These devices account for almost 56% of web traffic.

Delivery

The dominant company handling shipping in the Norwegian e-commerce market is Bring (47.6%). Posten and PostNord also have a sizable market share (38 and 36%). Other suppliers include Helthjem and Porter Buddy.

SEO in Norway

Search Engines

SEO in Norway is an effective way to reach customers who start their research with Google. For more than half of Internet users in Norway, search engines are the main place to look for information about brands. Product and brand websites are the source of information for a third of users (Digital 2024: Norway, datareportal.com)

Another argument in favor of increasing online visibility in the Norwegian market is the results of a 2024 Statista survey, according to which nearly 60% of consumers start a major purchase by doing some research online.

The most popular search engine in Norway is Google with 93% of the market share. The remaining 7% belongs primarily to Bing (4.4%) and Yahoo!, DuckDuckGo,Yandex and Ecosia.

Marketplace SEO

Optimizing listings and product pages on Norway's popular marketplace platforms , such as Temu and Amazon, improves visibility in internal search results.

We will identify relevant keywords and phrases that will increase the chances of customers finding your offer. Word selection is part of the optimization process. Equally important are attractive and concise product descriptions, high-quality images and appropriate titles.

SEO optimization in Norway

SEO audit and strategy

We use tools such as SEMrush, Ahrefs, PageSpeed Insights to analyze the site's health, content, key phrases and link profile.

With solid and proven data, we can prepare an initial SEO strategy. What is included in it? We'll take you through your site's current situation and SEO analysis, which includes an assessment of: headings, meta titles and descriptions, content and keywords, links, site performance, among others.

Choosing a domain extension

A .no domain will increase the credibility of your site in the eyes of Norwegian consumers. Most of them prefer to shop from companies with a Norwegian domain name.

A .no domain can only be registered by a company that is listed in the Central Register of Coordinating Legal Entities (Enhetsregisteret). The company is required to conduct actual business and/or operate in accordance with the data in the Registry. In addition, it must have a mailing address in Norway.

Competitor Analysis

We will conduct an SEO analysis of your competitors in Norway. We will identify the strengths and weaknesses of their SEO strategies. We will use this information to build your company's position in this market. We will take into account its specifics, consumer needs and industry trends.

Language and content

Content Localization

Content localization is the process of adapting content (texts, graphics, video) to specific market requirements. It is much more than translation, as it takes into account cultural context, social and legal aspects.

By using content localization in Norway, you are assured that the message will be consistent with the global brand image and message.

What does this look like in practice? In the case of the online store, the offer is adjusted to local holidays (such as Grunnlovsdagen, or Constitution Day) and seasonal trends. A change of currency is also necessary in Norway. In addition, content is adapted to Norwegian values such as, for example, work-life balance.

Keyword research

Keyword research is the foundation of SEO strategy. It enables targeted optimization efforts and a focus on phrases that best meet business objectives.

Through keyword research, we will learn the words and phrases with the greatest potential to attract traffic to the website.

Competitor Analysis

Using tools such as Ahrefs and SEMrush, we will check the keywords that competitors are SEO for and how those phrases are affecting their traffic.

Key phrases related to the region

The goal of optimizing for local key phrases is to improve a company's visibility in a particular region. Phrases are naturally incorporated into content, titles and descriptions on the site. Identifying local keywords becomes the basis for content about local events.

Link building in Norway

Link building is another important stage of successful SEO in Norway, right after keyword research and local competition analysis.

As part of comprehensive link building:

We conduct an audit of current links so that you can exclude broken links or those from low authority sites.
We perform a competitor backlink analysis to get a better idea of the target audience local businesses are reaching.
We acquire backlinks from valuable sources, thematically matched.

Why should you do SEO in Norway with us?

We are a Polish SEO agency that operates exclusively internationally.

Here are some reasons why you should take advantage of our experience in foreign markets.

Only tailored services

With us, there is no room for ready-made templates. Each solution is tailored to your current need to support the growth of your business in Norway.

Local expert

Despite our several years of experience in international SEO, we know how important it is to understand local specifics. That's why we work with a Norwegian expert who monitors current changes and trends.

Direct communication

We value direct and effective communication. Your inquiries and needs will go immediately to our specialist who manages your SEO project.

Transparency

We offer full insight into the SEO process and access to real-time results. You can monitor the progress and effects of our efforts on an ongoing basis.

Testimonials

What Do Our Clients Say About Us?

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Read less

Lukasz Zaborski

SEO/SEM expert

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

Read less

Olga Zarr

SEO Consultant

They delivered everything on time

We have a few clients for that we want to do link building for, thus we needed a set number of links per month from NoN Agency. The communication was quick and easy, and they delivered everything on time and as agreed upon.

Read less

Benas Leonavicius

SEO Project Manager, Meros Media

Creatively Identify Opportunities

After learning about the company’s capabilities and dedication, we made the decision to work together. They got to know our business with surprising insight so that the content they create is at an expert level. They are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Read less

Aleksandra Duło

Marketing Manager, EmailLabs

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Read less

Chris S.

Business Owner

Their Services Go Beyond Just Link Building

They got to know our business with surprising insight, so that the content they create is at an expert level. […] they are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Read less

Milosz Nowakowski

Director of Sales at Brandly360

Highly recommended

We worked with non.agency on a link building campaign for a new website in the personal growth space. We wanted to get one of the pages to rank high on the US search engine results pages […]. The team delivered high-quality links from relevant websites and anchor texts. Their communication style is friendly yet professional and always proactive. The page we wanted to improve climbed to the #3 position a few days after finishing the campaign. Highly recommended.

Read less

George Chasiotis

Founder of Minuttia

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.

Read less