SEO in Lithuania

What else is worth knowing about the Lithuanian market?

• Area: 65,284 km²
• Population: 2.9 million
• GDP: $79.79 billion (2023)
• GDP per capita: €32,500
• Currency: euro (EUR) as of 2014.

Data: World Bank, european-union.europa.eu.

Data protection policy in Lithuania

Any company operating in the Lithuanian market is required to fully comply with European standards for processing and securing personal data. Lithuania implements and enforces all provisions of the EU General Data Protection Regulation (RODO). 

What stores do Lithuanians buy from online?

In 2023, the value of Lithuania's e-commerce market reached about €1.5 billion.

The most popular e-commerce platforms in Lithuania are:

• Pigu.lt - the largest online store in Lithuania offering a wide range of products from electronics to household goods.
• Barbora.lt - a dominant online grocery store, owned by the Maxima chain (the largest supermarket chain in Lithuania).
• Varle.lt - a popular platform specializing mainly in electronics and hardware.
• Senukai.lt - a store offering building products, home furnishings and electronics.

International platforms such as Amazon and Temu are also popular in the Lithuanian market.

Forms of payment  

In Lithuania, buyers prefer a variety of payment methods, but mainly these are:

• Payment cards (37%)
• Mobile payments (51%)
• Electronic wallets (10%) 

In addition, there are forms of payment such as: 

• VISA and Mastercard,
• Banklink (fast transfers),
• cash on delivery payments.

Delivery

Delivery time is an important factor in purchasing decisions. The most popular suppliers used by e-commerce sites and their customers are:

• Lietuvos Paštas (Lithuanian Post Office)
• DPD
• Omniva
• Venipak
• LP Express

It is worth knowing that due to the small size of the country, deliveries are made relatively quickly, often even in 24 hours, which is becoming the standard expected by customers.

Economic relations with Poland

Poland is one of Lithuania's most important trading partners. The value of Polish exports to Lithuania in 2022 was more than PLN 10 billion, demonstrating the strong economic ties between the countries.

Orlen Lietuva - the largest Polish investment

Of particular note is Orlen Lietuva, which is a milestone in Polish-Lithuanian relations. It is the largest foreign investment in the entire history of Lithuania! 

The Mažeikiai refinery, acquired by Polish Oil Company Orlen, is one of Poland's flagship foreign investments that brings tangible benefits to both countries. Orlen Lietuva holds the position:

• Lithuania's largest company by revenue.
• The largest tax payer to the Lithuanian budget.

This strategic investment not only strengthens economic ties, but also builds a positive image of Polish companies in the Lithuanian market, which can significantly facilitate the entry of smaller Polish entrepreneurs. 

SEO in Lithuania

Google dominates the Lithuanian search engine market with more than 90% share, which also makes it easier to plan SEO efforts. The other search engines are of marginal importance.

Market share of search engines in Lithuania (March 2025) is as follows:

• Google: 91,35%
• Bing: 5.5%
• Yandex: 1.88%
• DuckDuckGo: 0.54%
• Yahoo!: 0.42%

Website optimization

As in any market, a comprehensive audit is the starting point for an effective SEO strategy. In the case of Lithuania, it is worth paying attention to:

• Technical structure of the site
• Mobile Responsiveness
• Site loading speed 
• Localized content in Lithuanian language
• Local meta tags

Which domain extension to choose?

For companies planning a long-term presence in the Lithuanian market, we recommend considering a domain with the .lt extension. 

Alternative options are:

• Subdomain (e.g., lt.yourwebsite.com)
• A subdirectory (e.g., yourwebsite.com/lt)

A local domain increases user confidence. In turn, Google perceives .lt country domains as more suitable for Lithuanian users, which can translate into better rankings in search results.

Marketplace SEO

In Lithuania, it is worth paying attention to the optimization of listings in popular marketplaces, especially on platforms:

• Pigu.lt - the largest marketplace in Lithuania.
• Varle.lt - the second largest e-commerce platform.
• Senukai.lt - one of the largest retailers of DIY and electronics items.

The main elements of optimization on marketplaces include:

• Adapting product titles and descriptions to the preferences of Lithuanian consumers.
• Use of relevant keywords in Lithuanian.
• High-quality product photos.
• Publish positive reviews from existing customers to build trust with potential customers.

Analysis of competitors in Lithuania 

An in-depth analysis of competitors in the Lithuanian market is key to understanding local SEO specifics. In the process of researching competitors, we look for answers to questions:

• What keywords generate the most traffic for competitors?
• Which sites link to competing sites?
• What types of content work best in the Lithuanian market?
• What marketing strategies are used by competitors?

Language and content on Lithuanian website

Content Localization

Content localization, which is part of our content marketing strategy, is much more than just translation. The process requires understanding local cultural nuances, cultural references and customs. It is therefore worthwhile:

• Create content specifically for a Lithuanian audience.
• Include local events and trends.
• Use a native speaker or local expert.

Read how localization differs from translation and how it affects SEO: Content Localization in International SEO.

Keyword research

Keyword research must take into account the peculiarities of the Lithuanian language. Due to linguistic differences, a simple translation of phrases from, for example, Polish or English into Lithuanian may not yield the expected results.

The most important aspects of keyword research for the Lithuanian market are:

• Analysis of search phrases in Lithuanian
• Exploring search intentions
• Checking the popularity of specific phrases
• Analysis of seasonality of searches

Key phrases related to location

For companies offering local services, key phrases will include the names of Lithuanian cities and regions, such as:

• "elektronika Vilnius" (electronics Vilnius).
• "batai Kaunas" (Kaunas shoes).
• "baldai Klaipėda" (Klaipeda furniture)

Link building in Lithuania

Effective link building in the Lithuanian market should take into account, among other things:

• Collaboration with local portals and blogs.
• Publication of guest articles in Lithuanian media.
• Building relationships with Lithuanian influencers.
• Presence in Lithuanian company directories.

We recommend focusing on quality rather than quantity of links. A few valuable links from respected Lithuanian sites will be much more effective than dozens of links from irrelevant sources.

Check out how we increased website traffic and company visibility with an outreach campaign that makes a huge difference in relationships, PR and great content: Over 400% increase every month with a dedicated outreach campaign for SaaS

Why should you do SEO in Lithuania with us?

1. support of an experienced partner 

Take advantage of our European experience and gain an edge in the Lithuanian market. With strategies proven in the Baltics, your company can effectively build visibility in local search results.

2. saving time and resources

You save time and resources with our approach - from Lithuanian market and competitor analysis, to technical site optimization, to strategic content marketing and effective link building. Instead of coordinating multiple vendors, you get one integrated solution.

3 Eliminate business risks

You eliminate business risk through full transparency of our operations and access to detailed, real-time reports. 

4. local expert in Lithuania

We use expert support to bring your brand to local realities. Their invaluable knowledge of consumer behavior and search trends supports our strategies.

5. a strategy tailored to your business

Maximize campaign effectiveness with a strategy tailored to your business goals. We will create an SEO Strategy and Growth Plan that takes into account your industry specifics, competitive advantages and business priorities in the Lithuanian market.

Summary

Lithuania offers attractive expansion opportunities for companies due to, among other things, its EU membership and booming e-commerce market. However, successfully reaching Lithuanian customers requires a carefully planned SEO strategy that takes into account the local specifics of the market, consumer behavior and their shopping habits.

Website SEO in Lithuania should not be a direct copy of the activities carried out in Poland or any other market. With a unique SEO strategy, your company can compete effectively in this Baltic country.