SEO in France

France, with an estimated 55-60 million Internet users, is a promising expansion destination. However, successful positioning in France requires a deep understanding of the local market and adapting the strategy to the country's realities.

SEO audit, link building based on the analysis of key phrases and competitors' activities, content marketing in the native language of your new customers - these are just examples of our SEO support in France. The modular structure of the offer allows us to tailor its scope to your company's needs. We will create an SEO strategy in France that takes into account the specifics of your industry and the cultural context of the French market. We are committed to ensuring that your domain gains more and more visibility in search results, and that your website traffic helps you grow your business.

What is worth knowing about the French market?

An unknown brand in a market where the majority of consumers prefer "Made in France" products needs a Google strategy for the business that takes into account the economic environment and consumer preferences.

Economic potential

The French economy is dominated by the service sector, which generates almost 70% of GDP. France has a strong international position in innovation. The country's progress is evidenced by its high 11th position in the Global Innovation Index 2023, which evaluated 132 countries.

French

French is the official language. Although it is the only language of communication for 54% of the French, its global reach extends to 321 million people. French ranks as the fifth most spoken foreign language in the world and fourth in the online space (source: diplomatie.gouv.fr).

Consumers on the Internet

Most shoppers (nearly 90%) appreciate the time savings associated with online shopping. This is especially important for residents of smaller towns, who gain access to a wide range of products. As many as 79% of French e-consumers attach particular importance to domestic production and choose goods made in France (source fevad.com, 2024).

See our results

Read how, thanks to a 2-year partnership, our fintech SaaS client has recovered from a pandemic-induced decline to record revenues of $2.5 million. And this despite initial traffic losses.

Sales

France's e-commerce market

According to Eurostat, in France 3 out of 4 Internet users buy or order goods online, confirming the maturity and attractiveness of this market for retailers. French consumers' purchasing decisions are influenced by a thoughtful store policy and logistics strategy.

The "Digital 2024: France" report indicates that free delivery is important to 62% of shoppers. Also important to 40% are coupons and discounts and loyalty systems, which attract 38% of consumers. Customers in France appreciate easy return policies (32%) and next-day delivery (31.5%). However, high costs and long delivery times are the main reasons for abandoning online shopping, as confirmed by Statista's 2022 survey. It is important to establish a relationship with a reliable supplier that provides smooth service.

SEO in e-commerce

French marketplace

As of the end of 2022, there were about 207,000 e-commerce sites in France. In a competitive business environment, it is worth considering a two-pronged approach: website positioning in France and SEO activities on well-known marketplace platforms.

Amazon.fr. is the dominant player in e-commerce, with net sales of more than $6.1 billion in 2023. To better illustrate the scale, sales of shein.com (in second place in this list) were 2.4 billion. Amazon.fr is also the most visited marketplace in France in December 2024. Other popular platforms according to Similarweb are: Aliexpress.com, Cdiscount.com, Temu.com, eBay.fr. In the face of this information, it becomes important to optimize your product offering for SEO, in a way that will make it more attractive to your audience and more visible in search. This will be addressed by taking into account, among other things: seasonality of sales, competition and marketing message.

Testimonials

What Do Our Clients Say About Us?

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Lukasz Zaborski

SEO/SEM expert

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

Olga Zarr

SEO Consultant

They delivered everything on time

We have a few clients for that we want to do link building for, thus we needed a set number of links per month from NoN Agency. The communication was quick and easy, and they delivered everything on time and as agreed upon.

Benas Leonavicius

SEO Project Manager, Meros Media

Creatively Identify Opportunities

After learning about the company’s capabilities and dedication, we made the decision to work together. They got to know our business with surprising insight so that the content they create is at an expert level. They are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Aleksandra Duło

Marketing Manager, EmailLabs

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Chris S.

Business Owner

Their Services Go Beyond Just Link Building

They got to know our business with surprising insight, so that the content they create is at an expert level. […] they are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Milosz Nowakowski

Director of Sales at Brandly360

Highly recommended

We worked with non.agency on a link building campaign for a new website in the personal growth space. We wanted to get one of the pages to rank high on the US search engine results pages […]. The team delivered high-quality links from relevant websites and anchor texts. Their communication style is friendly yet professional and always proactive. The page we wanted to improve climbed to the #3 position a few days after finishing the campaign. Highly recommended.

George Chasiotis

Founder of Minuttia

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.