SEO in the Czech Republic

The potential of the Czech online market in numbers speaks for itself: as many as 9.74 million Internet users, almost half of whom are actively searching for information about products and services. It is among them that your potential customers are, which we will help you reach through SEO campaigns.

We will create a positioning strategy in the Czech Republic tailored to the specifics of the market and your business goals. Increased visibility in search results translates into higher positions, but also into increased organic traffic, brand awareness, and improved competitiveness. A huge role in this strategy is played by links, which build domain authority in search engines. Czech website positioning and technical SEO efforts can involve more than just Google. Czech competitor Seznam has about a 12 percent share of the Czech search engine market.

What is worth knowing about the Czech market?

Expansion into this market is an opportunity for your business. To take advantage of it and effectively reach local customers, it is important to tailor your marketing message to the language and expectations of consumers.

Economic potential

The economy is based mainly on exports, which account for about 80% of GDP. One of the most important branches of the economy is the automotive sector with the Škoda Auto brand being a symbol of Czech economic success. Other global manufacturers such as Hyundai and Toyota also have production facilities in the Czech Republic.

Czech

A website in Czech and a marketing message tailored to local expectations will help you reach new customers. Most of the population in this market speaks Czech, which is also the official language. It is spoken by some 12 million people worldwide, a significant portion of whom live in the Czech Republic.

Consumer preferences

Czechs prefer to shop at domestic retailers, and if they choose to shop at foreign stores, they mainly choose European companies. The products that most often end up in shopping baskets on the websites are clothes and shoes, movies, music, but also household goods.

See our results

Our client wanted to open his business to candidates from Romania and Slovakia - he wanted a steady flow of them. Faced with zero visibility in these markets, an unoptimized website and a complex domain migration plan, this task required a lot of work. See how we turned this situation around in 5 months!

Sales

E-commerce in the Czech Republic

In 2023, the value of the Czech e-commerce market reached about $5 billion, securing the second place in Central and Eastern Europe. Although Poland remains the leader in this part of the continent with $32 billion, the Czech Republic is definitely strengthening its position in the region.

Well-chosen carriers can significantly streamline delivery processes, reduce costs and meet the expectations of Czech consumers. The largest players in the Czech e-commerce market (Statista data for 2022) are Zásilkovna (31.4%) and Česká pošta (19.5%). Fast and efficient ordering is as important as the visibility of the offer - and not just on Google or Seznam.cz. Czech users regularly use price comparison sites, such as those like heureka.cz and zbozi.cz. For your store, this is an additional sales and marketing opportunity through branding.

Regulations

Taxes and excise duties on the Czech market

The Czech Republic has a standard VAT rate of 21%, which applies to most goods and services. A reduced rate of 12% applies for selected products and services, such as accommodations, tickets to shows or medical services.

In addition, the Czech Republic has a personal income tax (PIT) of 15% or 23%, depending on the amount of income, and a corporate income tax of 19%. As in other countries, excise taxes apply to products such as alcohol, tobacco and mineral fuels. Although taxation rules in the European Union are unified, rates can vary from country to country.

What else is worth knowing about the Czech market?

SEO efforts in the Czech Republic, advertising campaigns (e.g., Google Ads) and marketing strategies should take into account consumer behavior, popular e-commerce solutions in the Czech Republic and the economic landscape.

Forms of payment

The payment market in the Czech Republic is diverse, but with a clear predominance of digital solutions. According to the 2023 data, the structure of use of the various forms of payment is as follows:

Bank transfers: 33%
Card payments: 25%
Electronic wallets: 22%
Cash: 15%
Other payment methods: 10%

Popular payment methods are:

PayU (bank transfer)
Paysera (wallet)
Paysafecard (prepaid voucher) card

Mobile devices

Why does your website need to be optimized for smartphones, tablets and other devices?

The market share of mobile devices has been growing year after year and was 43.18% (+1.5%) in 2024.

Social media shopping

In the Czech Republic, more than 8 million people actively use various social media platforms. A significant percentage (more than 21%) use these channels not only to communicate and exchange information, but also to search for products and buy.

Platforms such as Facebook (61%), Instagram (almost 13%), Pinterest (11%) and YouTube (just under 7%) have the largest market share of social media channels (data for 2024).

Check: 10 pieces of information, about the Czech market, that you need to know

Positioning of websites in the Czech Republic

Website positioning in the Czech Republic may involve not only Google, but also the Czech search engine Seznam. A smaller market share throughout 2024 belonged to Bing (4%) and other search engines such as DuckDuckGo, YANDEX, Yahoo! (each about 0.5%).

This is also confirmed by other data. The most visited websites in the Czech Republic in September-November 2023 were google.com, youtube.com and seznam.cz. In this list, the search engine google.cz (Digital 2024 Czechia) was still in 14th place.

Website optimization

SEO audit and strategy

We will perform a comprehensive technical analysis of your site. We will examine, among other things: page load speed, page titles and headings (use of key phrases), descriptions, multimedia (sizes and formats). We will identify any problems blocking page development. After the Discovery stage, which lasts 2-4 weeks, we will prepare a long-term SEO strategy that will achieve your goals. Read more about SEO Discovery.

Domain extension

Choosing the right domain extension helps build trust and credibility among Czech users. Since they prefer to buy from domestic and European sellers, we can offer you a .cz or .eu extension. In order to be able to propose specific solutions, we need to know the specifics of your business, goals and expectations.

Competitor Analysis

Introducing your own brand to a new market, such as the Czech Republic, is a strategic step that requires thorough preparation. A detailed competitive analysis is necessary to understand the specifics of the market, tailor the marketing message to potential customers and thus compete with local companies.

We will identify the main competitors operating in the same industry in the Czech market on Google, Seznam and e-commerce platforms such as Heureka and Zboží.cz. We will research their keywords and analyze their SEO activities.

Marketplace SEO

By optimizing for SEO, the algorithms of platforms such as bazos.cz aukro.cz, allegro.cz, will find products more easily in response to user queries.

Important for SEO marketplace will be:

Keyword phrases that customers use in marketplace searches.
Structured descriptions with sectioning, bullet points and highlighting.
Benefit-oriented language emphasizing value to the user.
Analyze search trends on specific sales platforms.

We will analyze all aspects that can affect your visibility and sales on the Czech marketplace: from keywords to product descriptions, titles or images.

Keyword Research

Keyword analysis is the foundation of any successful SEO strategy. By combining local specificity with advanced semantic analysis, your site will not only be visible to potential customers, but also respond to their needs.

Keyword analysis activities may include:

Prioritize phrases based on traffic potential, competitiveness and intent.
Planning content that responds to specific user queries.
Optimization of on-page elements (meta tags, headings, URL structure, schema.org).
Integration with link building strategy.

Link building in the Czech Republic

With links, a website has a chance to rank higher in search results and build online authority. Good quality backlinks from thematically related sites attract valuable organic traffic.

Link building strategy We tailor to the specifics of the industry. We create high-quality content: sponsored articles, guest posts. We establish contact with popular portals in the Czech Republic. All this is done within the framework of Digital PR activities conducted by our specialists.

Why should you work with us?

By choosing our services for the Czech market, you not only gain better search engine visibility, but also a strategic partner who understands local nuances.

Only the services your company needs

We reject the "one-size-fits-all SEO packages " model in favor of strategies tailored exactly to the specific needs of your business.

Local expert

We keep abreast of trends in the Czech market. By working with local experts, our SEM activities are always in line with local trends and market requirements.

‍Directcontact with a specialist

We eliminate unnecessary layers of communication. Every question you have will reach the person responsible for your project.

‍Fulltransparency of process and results

You'll get a full view of the SEO process, clear documentation of all activities, and the ability to track results in real time.

Testimonials

What Do Our Clients Say About Us?

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Lukasz Zaborski

SEO/SEM expert

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

Olga Zarr

SEO Consultant

They delivered everything on time

We have a few clients for that we want to do link building for, thus we needed a set number of links per month from NoN Agency. The communication was quick and easy, and they delivered everything on time and as agreed upon.

Benas Leonavicius

SEO Project Manager, Meros Media

Creatively Identify Opportunities

After learning about the company’s capabilities and dedication, we made the decision to work together. They got to know our business with surprising insight so that the content they create is at an expert level. They are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Aleksandra Duło

Marketing Manager, EmailLabs

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Chris S.

Business Owner

Their Services Go Beyond Just Link Building

They got to know our business with surprising insight, so that the content they create is at an expert level. […] they are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Milosz Nowakowski

Director of Sales at Brandly360

Highly recommended

We worked with non.agency on a link building campaign for a new website in the personal growth space. We wanted to get one of the pages to rank high on the US search engine results pages […]. The team delivered high-quality links from relevant websites and anchor texts. Their communication style is friendly yet professional and always proactive. The page we wanted to improve climbed to the #3 position a few days after finishing the campaign. Highly recommended.

George Chasiotis

Founder of Minuttia

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.