What Else Is Worth Knowing About the Czech Market?

SEO activities, advertising campaigns (e.g., Google Ads), and marketing strategies targeting the Czech market should consider consumer behavior, popular e-commerce solutions in the Czech Republic, and the economic landscape of the country.

Payment Methods

The Czech Republic’s payment market is diverse, but digital solutions have a clear advantage. According to 2023 data, the structure of individual payment method usage is as follows:

• Bank transfers: 33%
• Card payments: 25%
• Electronic wallets: 22%
• Cash: 15%
• Other payment methods: 10%

Popular payment methods include:

• PayU (transfer)
• Paysera (wallet)
• Paysafecard (prepaid voucher)

Mobile Devices

Why must your site be optimized for smartphones and tablets?

The mobile device market share grows year by year, and for 2024 it stands at 43.18% (+1.5%)

Social Media Shopping

In the Czech Republic, over 8 million people actively use various social media platforms. A significant percentage (over 21%) uses these channels not only for communication and information exchange but also for product searching and purchasing.

The largest market share of social media channels (2024 data) belongs to Facebook (61%), Instagram (almost 13%), Pinterest (11%), and YouTube (just under 7%).

Check: 10 pieces of information about the Czech market that you need to know

Website Positioning in the Czech Republic

Website positioning in the Czech Republic may involve not only optimizing for Google but also the Czech search engine Seznam. A smaller market share throughout the entire 2024 belonged to Bing (4%) and other search engines, such as DuckDuckGo, YANDEX, and Yahoo! (each about 0.5%).

Other data confirms this. The most frequently visited sites in the Czech Republic in September-November 2023 were google.com, youtube.com, and seznam.cz. On this list, google.cz ranked 14th (Digital 2024 Czechia).

Website Optimization

SEO Audit and Strategy

We’ll conduct a comprehensive technical analysis of your website. We’ll examine, among other things, page loading speed, page titles and headers (use of key phrases), descriptions, images, and multimedia (sizes and formats). We’ll identify all problems blocking site development.

After the Discovery phase, which lasts 2-4 weeks, we’ll prepare a long-term SEO strategy. Read more about SEO Discovery here.

Domain Extension

Choosing the right domain extension helps build trust and credibility among Czech users. Since they prefer shopping with domestic and European retailers, we suggest going with the .cz or .eu extension.

To propose specific solutions, we need to understand your business specifics, goals, and expectations.

Competition Analysis

Introducing your own brand to a new market, such as the Czech Republic, is an important step that requires thorough preparation. A detailed competition analysis is essential. It will help you understand the preferences of your market, adapt marketing messages to potential customers, and compete with local companies.

We’ll identify the main competitors operating in the same industry as you in the Czech market on Google, Seznam, and e-commerce platforms such as Heureka or Zboží.cz. We’ll examine their keywords and analyze their SEO activities.

Marketplace SEO

Thanks to SEO optimization, algorithms of bazos.cz, aukro.cz, and allegro.cz will more easily find your products in response to user queries.

If you want to succeed in marketplace SEO, you need:

• keywords that customers use in marketplace search engines
• structured descriptions divided into sections, bullet points, and highlights
• benefit-oriented language emphasizing value for the user
• analysis of search trends on specific sales platforms

We’ll analyze all aspects that can affect your visibility and sales in the Czech marketplace, from keywords to product descriptions, titles, or photos.

Keyword Research

Keyword research is the foundation of every effective SEO strategy. By combining local specifics with advanced semantic analysis, your website will not only be visible to potential customers but will also respond exactly to their needs.

The scope of keyword research may include:

• • keyword prioritization based on traffic potential, competitiveness, and intent
  • content planning responding to specific user queries
  • on-page element optimization (meta tags, headers, URL structure, schema.org)

• integration with content marketing and link building strategy

Link Building

Thanks to links, your website has a chance to reach higher positions in search results and build authority online. High-quality backlinks from thematically related sites attract valuable organic traffic.

We adapt the link building strategy to your industry. We create high-quality content for websites, sponsored articles, and guest posts. We get in touch with popular portals in the Czech Republic. All of this is part of the Digital PR activities that our specialists conduct.

Why Work With Us?

By choosing our services for the Czech market, you gain not only better visibility in search engines but also a strategic partner understanding local nuances.

Only Services Your Company Needs

We reject the “universal SEO packages” model in favor of strategies tailored exactly to your business’s specific needs.

Local Expert

We stay current with trends in the Czech market. Thanks to our collaborations with local experts, our SEO activities are always aligned with local trends and market requirements.

Direct Contact With a Specialist

We eliminate unnecessary communication layers. Every question you have will be answered by the person responsible for your project.

Full Process and Results Transparency

You’ll receive full insight into the SEO process, clear documentation of all activities, and the ability to track results in real time.