SEO in Austria

Austria, with its central location in Europe, high standard of living and stable economy, is an excellent destination for expansion. Especially for service companies and online stores.

Your business presence in Austria may require the support of an SEO agency that knows and understands this market. To capitalize on the country's potential, we offer you a thoughtful, long-term SEO strategy that is preceded by several weeks of analysis. Our approach to SEO in Austria takes into account the specifics of the Austrian market and culture, as well as the SEO activities of the competition. This gives your company a chance to effectively appear in search engines and reach new customers.

What is worth knowing about the Austrian market?

Its strategic location in the center of Europe and one of the highest per capita GDPs in the European Union make Austria a promising destination for expansion and business development.

Strong economy

Austria is among the countries with the highest GDP per capita in 2023, among countries such as Luxembourg, the United States, Switzerland and Australia. Moreover, Eurostat reports that Austria ranks 5th in the European Union in terms of GDP per capita.

German

When planning your business in the Austrian market, keep in mind that German is not only the most common, but also the official language of the country. If you create content, make sure it's in "Österreichisches Deutsch," the Austrian variety of German. Austria also uses other languages, such as Croatian, Slovenian and Hungarian.

Austrian consumers

The majority, 90% of Austrian Internet users (and there are 8.4 million of them), use mobile devices. This means one thing. Your website must be perfectly optimized for smartphones. Speed and convenience also applies to delivery. Almost 40% of Austrian consumers prefer same-day delivery (source: Digital 2023 Austria, Statista).

See our results

Our client wanted to open his business to candidates from Romania and Slovakia - he wanted a steady flow of them. Faced with zero visibility in these markets, an unoptimized website and a complex domain migration plan, this task required a lot of work. See how we turned this situation around in 5 months!

Sales

Austria's e-commerce market

In Austrian e-commerce, the largest sales are recorded by Amazon.de, which is also the most popular marketplace. In 2023, Amazon.de's net sales profit was $980.5 nln (Statista). In comparison, the second step of the podium was the Zalando.at store with 363 million in profit.

Austrian consumers are equally keen on price comparison sites such as geizhals.at and preisjaeger.at. The Association of Austrian Trading Companies Handels Verband reports that the main product groups sold in Austria in 2023 are clothing, electronics and furniture. If you're planning to set up an online store or optimize your site, consider popular payment methods. According to PPRO, Austrian e-commerce purchases are mostly paid for by card, e-wallet and wire transfer.

Regulations

Business in Austria: taxes

Austria has a standard VAT rate of 20% and reduced VAT rates of two amounts: 10% i 13%. There are special arrangements for companies operating in the European Union. VAT exemption is possible under two conditions: proof of tax payment in another member state and a valid tax identification number.

While the European Union has unified excise regulations, each country, including Austria, sets its own rates. One element of the Austrian tax system is an exemption from excise tax for wines and sparkling wines. In turn, personal income tax (PIT) is 20%, with a tax-free amount of €12,816. A CIT of 23% is provided for companies. We took this tax information directly from the official usp.gv.at website.

Testimonials

What Do Our Clients Say About Us?

Professional Global SEO Approach

NON.agency is a remarkable team of SEO experts who understand the challenges and needs of the international market. Their approach to international SEO is both professional and strategic, helping companies gain visibility across various markets simultaneously. With extensive knowledge of local trends and search algorithms, they deliver effective campaigns tailored to each region's specific requirements. I recommend NON.agency to anyone eager to expand their business globally and achieve real SEO results!

Lukasz Zaborski

SEO/SEM expert

A Truly NON-Agency Experience!

I wholeheartedly recommend working with Radek and Rafał. The NON.agency name perfectly reflects their unique, out-of-the-box approach. Their vast experience in international SEO, which requires both broad theoretical and practical knowledge, is impressive. The direct contact, quick responses, and full commitment to every project make collaborating with them a great pleasure. A well-deserved 10/10!

Olga Zarr

SEO Consultant

They delivered everything on time

We have a few clients for that we want to do link building for, thus we needed a set number of links per month from NoN Agency. The communication was quick and easy, and they delivered everything on time and as agreed upon.

Benas Leonavicius

SEO Project Manager, Meros Media

Creatively Identify Opportunities

After learning about the company’s capabilities and dedication, we made the decision to work together. They got to know our business with surprising insight so that the content they create is at an expert level. They are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Aleksandra Duło

Marketing Manager, EmailLabs

We Appreciate Their Approach

NON.agency is our main link provider. Our goal is to provide our clients with the highest quality, personalized niche links. We consult with NON.agency on our needs — although our SEO specialists mainly place the order, the NON.agency team is a great advisor here. They give us recommendations on packages and links we should order.

Chris S.

Business Owner

Their Services Go Beyond Just Link Building

They got to know our business with surprising insight, so that the content they create is at an expert level. […] they are not limited to performing agreed tasks, but they creatively identify opportunities and generate ideas for development. Great contact, as well!

Milosz Nowakowski

Director of Sales at Brandly360

Highly recommended

We worked with non.agency on a link building campaign for a new website in the personal growth space. We wanted to get one of the pages to rank high on the US search engine results pages […]. The team delivered high-quality links from relevant websites and anchor texts. Their communication style is friendly yet professional and always proactive. The page we wanted to improve climbed to the #3 position a few days after finishing the campaign. Highly recommended.

George Chasiotis

Founder of Minuttia

I Am Very Satisfied With the Services

For most of the year, NON.agency managed two full-time writers who wrote new content and rewrote old articles. The link building team strategically built links from high-reputation sites. I really like the Progress Tracker dashboard, which allows me to see progress in real time. It's a great way to communicate with the whole team.