SEO in Austria

What else is worth knowing about the Austrian market?

SEO in Austria requires knowledge of the local market, language and user preferences. With precise optimization for Google.at, effective link building and a content strategy tailored to Austrian audiences, we help companies increase visibility and attract new customers. 

Currency

Austria's currency is stable because the country has been a member of the Eurozone since 1999.

Forms of payment

What forms of payment are worth providing to customers of an online store?

According to PPRO data, Austrian e-commerce is the most common way to pay for purchases:

• by card (35%)
• by bank transfer (26%)
• cash (7%)
• electronic wallet (19%)
• By other forms of payment (13%)

Popular payment methods are:

• eps (bank transfer)
• Klarna (deferred payments, installments)
• Paysafecard (prepaid voucher)
• Paysafecash (cash)

Mobile devices

Austrian Internet users browse on both mobile devices and desktops. It is worth mentioning, however, that mobile's share is growing - by 17.7% between November 2021 and 2022.

There are 8.4 million Internet users in Austria, of which:

• Almost 89% use mobile devices,
• for more than 57%, the main reason for using the web is to search for products and brands,
• Of these, 7.34 million use social media, with 27% looking for shopping inspiration and 17% searching for products to purchase.

Delivery

For Austrian consumers, delivery time is important. Almost 40% prefer same-day delivery. 

The supplier market is diverse, despite the main position of Österreichische Post (more than 50% in 2023). In Austrian e-commerce, stores most often still cooperate with companies such as:

• DHL
• DPD
• GLS
• UPS

SEO in Austria

Search Engines 

Along with advertising and television, the search engine is where Austrian consumers discover brands. It is also the main channel for finding information about companies. This information clearly shows that SEO activities in the Austrian market are essential for customers to find a company online.

SEO in Austria should focus primarily on Google, the country's main search engine. In addition to it, Bing has a market share of several percent and even smaller (exceeding percent) DuckDuckGo, YANDEX and Yahoo. 

Share of search engines in Austria (August 2023-July 2024)

• Google 90.8%
• Bing 5.07%
• DuckDuckGo 1.17%
• YANDEX 1.16%
• Yahoo 1.01%
• Ecosia 0.59%

Marketplace SEO 

In Austria, a quarter of B2C companies sell online: on websites, apps and marketplaces. The most visited marketplace platforms in Austria are(Similarweb, July 2024):

1. amazon.de
2. willhaben.at
3. ago.com
4. ebay.de
5. etsy.com

Marketplace SEO is a service that involves building better visibility on popular platforms in Austria such as amazon.de, ebay.at and willhaben.at. It consists of:

• Research keywords with both high search volume and broad intent search (e.g., shoes) and long tail phrases (e.g., white running shoes for women). 
• Prepare product descriptions that convey their value and help customers choose. 

We will analyze the factors that influence sales - product descriptions, headlines, images. We will help you plan a strategy for obtaining customer reviews that will enhance your company's reputation in that market.

Website optimization

SEO audit and strategy

Before we advocate specific solutions for you, we will start by examining the current situation of your site. The area of our analysis includes parameters such as:

• Domain authority indicator, which shows the backlink profile, 
• Monthly traffic from organic searches,
• The number of links pointing back to the site and the strength of the backlinks pertaining to each URL.

The next step is an SEO audit and solution suggestions. During the analysis, we will check the elements that affect SEO, so among others: page load speed, use of keywords in titles, sub-page titles.  

Choosing a domain extension

A domain extension for a website in Austria is crucial from an SEO and branding perspective. 

The .at extension is the national top-level domain for Austria. 

Using a local domain signals to search engines that the site is intended for the Austrian market. It also builds trust among users, who prefer sites tailored to their specific language and prefer to buy from domestic sellers. 

Competitor Analysis 

Knowledge of your competitors' activities is as valuable as information about your own site. That's why we ' ll check your competitors' sites in detail for traffic, number of keywords, linking domains. We will perform Content Gap Analysis using tools such as Ahrefs and SEMrush. We'll identify words that competing sites are ranking for, but your site isn't yet - a great opportunity to expand your content strategy.

Language and content

Most likely, the use of German will be sufficient, but it is worth keeping in mind the German variety of Austrian and Austrian dialects. 

For example, a German resident will say kaffeetasse for a coffee cup/cup, while a resident of Austria (but also Bavaria in Germany), will use the word häferl. 

Keyword Research 

Key phrases related to location

In some cases (this will show in the SEO analysis), it is worth considering phrases that take into account the location. For example: 

• "holzmöbel in Wien" (wooden furniture in Vienna),
• "bio-lebensmittel in Graz" (organic food in Graz),
• "skiausrüstung in Innsbruck" (ski equipment in Innsbruck).

Semantic analysis

Using semantically related phrases with key phrases allows Google to more accurately interpret the message. For example, if you sell furniture in Austria, it's worth including content related to interior design, furniture materials or modern design.

Link building in Austria

Link building is an activity that aims to acquire backlinks from other sites.

Links show search engines that a site is a reliable source of information and should be ranked higher. That's why their quality is so important. Linking to other sites increases the credibility of the content, as do backlinks from other sites. 

We will help you acquire valuable links in Austria. 

Depending on your industry, you may need to prepare helpful articles and then contact relevant sites. Our outreach team will prepare content and network with sites that will build your company's credibility in the Austrian market.

Other ways to do effective link building include promoting texts on social media, guest posting on blogs, publishing data in a form that is attractive to the audience. 

SEO in Austria and SEO in Poland

Google in first place 

In both countries, Google is the first choice of most users. If you want to sell in Austria, you should also start with Google. 

One language 

Except for local phrases, which take into account regions and cities in Poland, the language is uniform. Austrians primarily speak German. Depending on the industry, there may be differences due to the variety of German used in Austria, which is something to keep in mind when optimizing content, meta tags and keywords.

Why should you position your Austria website with us?

We focus on transparency from the first conversation, we offer only tailored services in terms of SEO in the form of modules with the possibility of exchanging services during the SEO process. We focus on activities that will actually translate into company growth, number of new clients and sales. How else 

• Local expert 

By working with local experts, our SEO activities are in line with the trends and specifics of the Austrian market.

• Direct contact with a specialist 

Your questions will go to the SEO specialist responsible for your project.

• Transparency and real-time results

We believe in full transparency. You will get access to reports and the ability to track results in real time, and therefore full control over the SEO process.