The Impact of AI on E-Commerce SEO Strategies

The e-commerce industry is a competitive and rapidly evolving market. It’s one thing that it’s now easier than ever to start an online store, but it’s another to ensure your business stands out from the rest.

And more often than not, the product is just a tiny part of a much larger equation.

One of the most critical components of a successful e-commerce business is its SEO.  After all, if no one can find your store, all the time, energy, and money you put into it goes to waste. 

But how do you make sure your SEO strategies are up-to-date and effective? The answer is artificial intelligence (AI).

It is safe to say that AI-powered tools have already taken over the SEO landscape, and e-commerce businesses are no exception.

Let’s dive into some of the ways that AI is helping e-commerce businesses make the most out of their SEO strategies and how it will shape the future of this industry.

Enhancing Keyword Research and Content Optimization

The first step in optimizing an e-commerce website’s SEO is to conduct comprehensive keyword research.

In the past, this process mainly relied on data exported from Google AdWords and similar search data tracking tools. It was quite time-consuming and didn’t guarantee the relevancy of the data to the website’s content.

With the advent of AI and NLP-powered tools, keyword research has become much more efficient and accurate. AI-powered tools can analyze a website’s content and identify the most relevant keywords for its target audience, providing valuable insights into what words and phrases people use to search for products and services.

Surfer SEO, one of the tools often used by our experts, provides just that.

It uses natural language processing to analyze the content of your website and of your competitors’ websites, creating a detailed report with actionable recommendations to improve your content and make it more search engine friendly.

Surfer SEO editor can also generate headings or even entire sections for you. While they may not always be the most in-depth texts you can imagine, they typically are well-optimized when it comes to keywords.

Empowering Personalization for Targeted Marketing

The capabilities of features included in the Surfer SEO suite do not end at analyzing your own website. The audit tool, for instance, allows you to check your competitors’ sites and see what can be improved, giving you a tremendous edge over your rivals.

Apart from traditional SEO optimization, AI-powered tools can be integrated into your marketing strategy to improve the relevance of your campaigns and increase your ROI. For instance, Brandly360 is an all-in-one product intelligence and competitor analysis platform that provides you with immense amounts of competitor data.

On the one hand, it gives you a lot of insight into the products of your competitors, such as pricing, performance, and customer reviews.

On the other, it provides you with detailed analytics about your own products, including their performance and the customer feedback they receive.

Although this data does not apply to your SEO efforts directly, it can be used to optimize your marketing campaigns. From determining your target audience to listing your top product competitors and aligning them with your website’s content – you can use the information provided by Brandly360 to create highly personalized and targeted campaigns.

Automating SEO Tasks

Suppose you’re running an e-commerce website with many products and numerous web pages, and you want to update your product pages to the latest SEO standards. How do you go about that?

One way to do this would be to hire a team of copywriters and have those pages updated and rewritten by hand. Needless to say, taking every single page through the optimization journey is time-consuming.

Alternatively, you can use AI tools, such as the aforementioned Surfer SEO or SEMrush Rephraser, for much quicker content creation. While the question of AI-generated long-form content remains debatable, product pages and descriptions are a perfect use case for AI-powered content optimization.

Ahrefs, another tool suite that boasts about utilizing artificial intelligence, provides one of the best examples of automated SEO tasks.

Backlink Checker and Broken Link Checker, both of which are available for free, are automated tools that can crawl your website, check for broken links, and measure the strength of your backlink profile.

The entire suite goes far beyond that, providing you with heaps of data related to your website’s performance and optimization.

Optimizing User Experience Through Predictive Analysis

Predictive analysis is a powerful tool in e-commerce SEO that enables businesses to anticipate and address UX issues before they escalate. Modern AI-powered predictive analysis tools can identify patterns, trends, and potential areas of improvement within a website’s UX design.

This, in turn, can help you optimize the user experience of your website, from navigation to loading times and everything in between. Ultimately, it can have a tremendous impact on your website’s ranking.

Generally speaking, as an e-commerce store, the better your website’s UX, the higher your conversion rate and revenue.

The Future of AI-powered E-Commerce SEO

It’s safe to say that there’s currently no shortage of AI-powered tools and services that can help you optimize your e-commerce SEO efforts. Yet, many of these solutions fail to live up to the common folk’s expectations about artificial intelligence. And with the boom of ChatGPT and related tools, we can expect more chatbot-like specialized tools to appear in the future.

For instance, AI-powered marketing assistants could help businesses not only with keyword research and content optimization but also with other tasks, such as creating product descriptions, setting up campaigns, and optimizing ad copy – all within the same interface.

It’s also safe to expect that AI-based tools will become more accessible and easier to use for those who are not technically savvy, allowing them to benefit from AI-optimized SEO without having to outsource it to professionals.

But as for now, the best way to utilize AI and make the most out of your e-commerce SEO efforts is to combine it with human experience and expertise.  For instance, by cooperating with an SEO agency like ours. 

Final Thoughts

AI-powered tools are becoming more and more popular in the e-commerce SEO space. From keyword research to personalized marketing campaigns, businesses can use AI to optimize website content, user experience, and marketing efforts.

This high popularity of artificial intelligence comes with a wealth of current and potential uses that can revolutionize the market.

However, while AI is a powerful tool on its own, it’s not yet able to replace human expertise entirely. Because of that, partnering with a professional agency like ours might be the best way to ensure you’re making the most out of your SEO strategies.

This way, you can sleep soundly, knowing your SEO is in good hands.