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Case study
Sales increase of more than 2000% and four new stores

E-commerce
CBD

Sales up more than 2000% and four new stores in CBD e-commerce business

Our client aimed to increase online visibility by 200% in a year - a goal we more than met. Read how we turned a small startup into a standout company.
+1100%
Traffic to the site increased from 1,500 to more than 15,000 visitors per month.
+2250%
Improving the number of monthly orders from an average of 20 to more than 450.
Demanding CBD/THC sector
Raf Chomsky, CEO of NON.agency about this collaboration:
We had a budget about 3 times lower than our domestic competitors, so we had to approach it differently. Fundamental to success was both strategy and regular analysis and retrospectives following our PDCA work process.

What industry is the client in and what problem did we solve?

Our client, a small supplier of CBD products, wanted to increase its competitive edge and also increase its brand visibility and sales in the US market.
Why, despite a low budget of only a third of its local competitors, did we take on this challenge? We knew that our experience, innovative strategies and persistent implementation could yield good results.
Challenges

Challenges

The project took place during the CBD/THC boom - so the competitive market posed a major challenge.
The client started as an unknown brand with a site lacking domain authority. We encountered technical problems with the site's navigational structure. The site was unintuitive. The client's product descriptions were repetitive and required detailed revisions.
Process

Step-by-step actions

The project took two years to complete and consumed just over $25,000. While this is not a small amount for a small startup, it is a fraction compared to the marketing budgets of nationwide players in the CBD niche.
The client's entry into this booming market filled with competition fueled by huge budgets was not easy. The client came to us with a poorly visible website and a brand that had yet to gain popularity. However, he had a considerable asset: a surprisingly large selection of products.
1
SEO audit and strategy
The audit revealed several critical areas. From the outside, the store looked fine. When we delved deeper, we found that the store needed more than simple links and a content-based SEO strategy. The next priority was to improve the site's navigation and structure.
2
Technical optimization of the site
The fixes included speed improvements - both in terms of WordPress and content optimization itself, as well as security updates.
3
Digital PR targeting the CBD
We launched a link building campaign focused on reputable sites in the CBD and lifestyle niche. Backlinks from high quality, relevant websites improved the domain's credibility and its position in search results. In the first 3 months, the domain's rating increased from 9 to 19. This is a great result considering budget constraints!
4
Refining the technical part of the website and UX
We re-audited to fix bugs, such as those related to embedding posts from Instagram. We also introduced a "Mega Menu," providing customers with a more user-friendly and convenient way to navigate the online store. The entire structure of the store was revamped based on industry best practices and competitive analysis. We configured a live chat feature that engaged customers and solved their problems.
5
Total content revision
We developed a 3-month plan where our content team turned it into unique texts that supported SEO but also offered valuable information. We turned the "News" section into a lifestyle blog focusing on CBD and wellness. This enabled us to capture traffic from the top of the funnel, educate potential customers and build brand authority.
Results

Our results

Thanks to an effective SEO strategy, traffic to our client's website increased from 1,500 to more than 15,000 visitors per month. Online sales have improved significantly, and the number of monthly orders has grown from an average of 20 to over 450. The improved sales volume has led the client to open 4 stationary stores.
Understanding your business is key. That's why we went further and implemented Google Analytics (GA) goals to track user interactions with the site. This allowed us to better measure the effectiveness of our SEO efforts and provided insight into where the e-commerce store was performing well and where adjustments were needed.
Raphael Chomsky invites you to the Global Horizons podcast.
USD 2 billion
Selling CBD products
E-commerce in the US accounted for the majority of CBD product sales in 2021. (Source: Statista).
Check out the case study
SEO for German e-commerce
Results

The effects of our work

A successful SEO strategy is not just about creating an enthusiastic plan and implementing it. It's about business results - the numbers that show how your business has grown.
+2250%
Improving the number of monthly orders from an average of 20 to more than 450.
+1100%
Traffic to the site increased from 1,500 to more than 15,000 visitors per month.
+4
The client has opened 4 new stationary stores.
+12 679
Acquired keywords in 2 years, mostly of a commercial nature.
Summary

Summary

This project demonstrates the impact of a well-executed SEO strategy on e-commerce business growth. Even in a highly competitive industry, our client became a significant player, both online and offline, in just two years!

With our support, the client succeeded in developing a website that met industry standards, despite having a budget much lower than its nationwide competitors. Now the client is reaping the benefits of good visibility, sales and a developed brand.