Creating texts that rank effectively in search engines while engaging readers is an art that requires knowledge, skill and a strategic approach. In today's digital environment, well-optimized content is that which meets the needs of both search engine algorithms and users seeking valuable information.
Preparing for SEO content creation
Keyword research
The foundation of any effective SEO text is solid keyword research. Before you start writing, you need to know what users are looking for:
- Find your main keywords - use tools such as Google Keyword Planner, Ahrefs, SEMrush or Ubersuggest to identify popular phrases related to your topic.
- Analyze search intent - understand what kind of content users are looking for when they type in specific search terms. Do they want to buy something, find information, or perhaps solve a problem?
- Search for long-tail phrases - in addition to the main competitive keywords, find more specific long-tail keywords (long-tail keywords), which often have less competition but more specific intent.
Competitor Analysis
Check what already exists in the search results for your keywords:
- What sites take the first positions?
- What type of content dominates (tutorials, lists, long analyses)?
- What value does your existing content offer and how can you surpass it?
Content planning
Create a detailed content plan, which should include:
- Main theses and points to be discussed
- Structure of the article by section
- Places where keywords will naturally fit in
- Ideas for additional multimedia elements
- List of sources to use
Using AI in SEO content creation
Artificial intelligence has become a valuable tool in the arsenal of SEO content creators, offering support at various stages of the process:
AI in search of ideas and exploration of topics
- Generating content ideas - AI can help with brainstorming and ideation:
- Create lists of potential topics based on keywords
- Suggesting questions that users ask in the context of a given topic
- Identify topic trends through data analysis
- Content gap analysis - AI-based tools can:
- Analyze competitor content and identify unmentioned aspects of the topic
- Point out areas that you can discuss in more detail
- Suggest unique angles to look at existing topics
- Search intent analysis - AI can help provide a deeper understanding:
- What exactly do users want to find when they type in certain queries
- What forms of content are best suited to the queries in question
- How search intentions change over time
AI in SEO analysis and optimization
- Advanced keyword analysis:
- Grouping related keywords into thematic clusters
- Predict ranking potential for specific phrases
- Detecting hidden opportunities in niche keywords
- Optimization of existing content:
- Analysis of the text in terms of SEO elements and suggestions for improvement
- Pointing out where keywords can be naturally placed
- Suggestions for text length, headline structure or readability score
- Monitoring of results and trends:
- Automatic tracking of search engine positions
- Analysis of traffic patterns and user behavior
- Predict changes in algorithms based on fluctuations in results
AI in content creation and editing
- Writing support:
- Creating draft articles based on the brief
- Generate introductions, summaries and FAQ sections
- Develop short paragraphs into full paragraphs
- Enhancement of existing texts:
- Paraphrases and alternative versions of sentences
- Improving the fluidity and readability of text
- Eliminate repetition and enrich vocabulary
- Create a variety of content formats:
- Generate descriptions for graphics and videos
- Creating transcriptions from audio materials
- Transforming long articles into condensed summaries
Effective prompts for creating different types of SEO content
Proper use of AI can significantly increase the efficiency of SEO content creation. Below you will find examples of advanced prompts for generating different types of content in several popular topics.
Prompts for creating informative content
1. comprehensive "how-to" guide
Create a detailed guide on "[THEME]". Include:
1. an introduction explaining why this topic is important, including the keyword "[KEY KEYWORD]"
2. a section with the necessary tools/materials
3. step-by-step instructions, where each step has its own H3 subtitle and includes specific instructions
4. 3-5 most common problems and their solutions in FAQ format
5. section of expert tips that are not obvious to beginners
6. summary with key conclusions
Use language that is accessible to a person with basic knowledge of the subject. Include natural occurrences of keywords: "[KEYWORD LIST]". Suggest places to add instructional graphics, videos or interactive elements.
An example for a financial topic:
Create a detailed guide on "How to build an emergency fund." Include:
1. an introduction explaining why having an emergency fund is important, including the keyword "emergency fund step by step"
2. a section with the necessary tools/materials (applications, bank accounts, spreadsheets)
3. step-by-step instructions, where each step has its own H3 subtitle and includes specific instructions
4. 3-5 most common problems and their solutions in FAQ format
5. section of expert tips that are not obvious to beginners
6. summary with key conclusions
Use language that is accessible to someone with a basic understanding of personal finance. Include natural occurrences of keywords: "emergency fund how many months", "where to keep an emergency fund", "how to build a safety fund quickly", "financial cushion vs. inflation". Suggest places to add instructional graphics, online calculators or interactive elements.
Explanatory article (explainer)
Write an in-depth article explaining "[THEME]" for [TARGET GROUP]. The article should:
1. begin with an engaging introduction that highlights the importance of the topic
2. explain basic concepts in an accessible way
3. include a historical/contextual section to give a more complete picture
4. discuss [X] major aspects of the topic, each in a separate section
5. contain up-to-date data and statistics for the past 2 years
6 Include a minimum of 3 expert opinions or quotes
7. end with a "What's Next" or "Future Prospects" section
Use terminology appropriate to your target audience, but avoid jargon without explanation. Naturally include keywords: [KEYWORD LIST]. Point out places to enhance with charts, infographics or useful tables.
An example for a technology topic:
Write a detailed article explaining "What is Artificial Generative Intelligence" for marketers without technical knowledge. The article should:
1 Begin with an engaging introduction that highlights the importance of the topic in the context of marketing
2. explain basic concepts (generative AI, LLM, prompt engineering) in an accessible way
3. include a historical/contextual section on the development of generative AI
4. discuss 5 major applications of generative AI in marketing, each in a separate section
5. include up-to-date data and statistics for the past 2 years on AI adoption in marketing
6. Include a minimum of 3 opinions or quotes from experts in the marketing industry
7. end with a "What's Next" or "Future Prospects" section
Use terminology appropriate for marketers, but avoid technical jargon without explanation. Naturally include keywords: "AI in marketing", "AI tools for marketers", "artificial intelligence in content marketing", "AI content generation", "how to use ChatGPT in marketing". Point out places to enhance with charts, infographics or useful tables.
An example for a health topic:
Create a listicle article titled "The 10 most effective reduction diets according to nutritionists" that discusses 10 popular weight-loss diets according to effectiveness, healthy approach and ease of use.
For each item in the list, consider:
1. H2 header with the name of the diet
2. a brief introductory description (1-2 sentences) explaining the basic premises
3. a list of advantages and disadvantages or key features (a minimum of 3 each)
4. section "For whom this diet is ideal".
5. a brief success story or application example from clinical trials
6. rated according to established criteria (effectiveness, healthiness, ease of use) on a scale of 1-5
Begin the article with an introduction that explains the selection methodology and evaluation criteria for these diets. End with a summary that includes recommendations for different audiences (e.g., people with comorbidities, athletes, busy people). Use keywords naturally: "best weight loss diets", "fat reduction diet", "reduction diet reviews", "effective weight loss diet", "diet for beginners". Suggest places to insert comparison tables or graphics.
Prompts for creating commercial content
1. product or service review
Write a detailed review of [PRODUCT/SERVICE], targeted to [TARGET GROUP]. The review should include:
1. introduction with the main keyword [MAIN KEYWORD] and a brief description of what makes the product different
2. section "Technical specifications" or "Key features" in the form of a bullet list
3. a detailed analysis of 5-7 key aspects of the product, each in a separate section with a subheading
4. actual user/tester experience (you can create hypothetical examples)
5. a comparison section with 2-3 competing products
6. clear summary of advantages and disadvantages
7 Final verdict with evaluation and recommendation for specific audiences
Maintain an objective tone, but don't be afraid to express opinions based on facts. Use specialized vocabulary appropriate to your target audience. Suggest places to add photos, demonstration videos or comparison graphics. Include keywords: [KEYWORD LIST].
Example for e-commerce/technology topic:
Write a detailed review of the "Samsung Galaxy S23 Ultra", aimed at technology and mobile photography enthusiasts. The review should include:
1. introduction with the main keyword "Samsung Galaxy S23 Ultra review" and a brief description of what sets this smartphone apart from the competition
2. section "Technical specifications" in the form of a bullet list with the most important parameters
3. a detailed analysis of the 5-7 most important aspects of the phone (screen, performance, battery, cameras, S Pen, system, durability), each in a separate section with a subtitle
4. actual user/tester experience (you can create hypothetical examples from testing in different scenarios)
5. comparison section with iPhone 14 Pro Max and Google Pixel 7 Pro
6. clear summary of advantages and disadvantages
7. final verdict with evaluation and recommendation for specific audiences (photographers, gamers, businessmen)
Maintain an objective tone, but don't be afraid to express opinions based on facts. Use specialized vocabulary appropriate for technology enthusiasts. Suggest places to add comparison photos, samples of camera shots or demonstration videos. Include keywords like "Samsung S23 Ultra price", "Galaxy S23 Ultra camera test", "S23 Ultra vs iPhone 14 Pro", "Galaxy S23 Ultra reviews", "S23 Ultra battery".
2. shopping guide
Create a comprehensive shopping guide on the topic of "[BUYING THEME]". The guide should:
1. start with an introduction with the main keyword [MAIN KEYWORD].
2. include a section titled "Why Invest in [PRODUCT]."
3. discuss [NUMBER] of the most important factors to consider when making a purchase
4 For each factor, explain:
a) Why it's important
b) How to evaluate it
(c) What to avoid
5. include a section on typical price ranges and what to expect in each of them
6. present 3-5 specific product recommendations in different categories
7. end with a frequently asked questions (FAQ) section
The format should be clear, with plenty of mid-headings, bulleted lists and highlighting for key information. Maintain a neutral, advisory tone, but refer to the reader's experience. Use keywords: [KEYWORD LIST]. Indicate where to add comparison tables, product images or pricing widgets.
Example for the topic of home furnishings:
Create a comprehensive shopping guide on "How to choose the best mattress." The guide should:
1. start with an introduction with the main keyword "best mattress 2025"
2. include a section on "Why you should invest in a good mattress"
3. discuss the 7 most important factors to consider when buying a mattress
4 For each factor, explain:
a) Why it's important
b) How to evaluate it
(c) What to avoid
5. include a section on typical price ranges and what to expect in each of them
6. present 5 specific mattress recommendations in different categories (for couples, for people with back pain, best value for money, etc.).
7. end with a frequently asked questions (FAQ) section
The format should be clear, with plenty of intertitles, bulleted lists and highlighting for key information. Maintain a neutral, advisory tone, but refer to the reader's experience. Use keywords: "foam or spring mattress", "best mattress for sleeping on the side", "mattress for a person with back pain", "shape memory mattresses reviews", "how much does a good mattress cost". Indicate where to add comparison tables, product images or price widgets.
3. product/service description
Create a compelling description of the [PRODUCT/SERVICE NAME] product/service for [TARGET GROUP]. The description should:
1. start with an attention-grabbing headline containing the main keyword [MAIN KEYWORD].
2. include a short, engaging introduction (2-3 sentences) highlighting the unique benefits
3. present 3-5 main features, converted into user benefits, in a format:
- [Feature] → [Benefit] → [Emotional outcome].
4. include a section with technical specifications/details in a clear list format
5. Include 1-2 short recommendations or customer feedback (hypotheticals can be created)
6 End with a strong call to action (CTA)
Use benefit-oriented, second-person language ("you/your"), and create a sense of urgency. The description should be engaging, but not overly commercial. Naturally include keywords: [LIST OF KEYWORDS]. Suggest places to include product images, videos or graphics.
An example for the SaaS service topic:
Create a compelling product/service description "SEO Dashboard Pro" for small e-commerce owners and marketing professionals. The description should:
1. start with an eye-catching headline containing the main keyword "SEO monitoring tool"
2. include a short, engaging introduction (2-3 sentences) highlighting the unique benefits
3. present 5 main features, converted into user benefits, in a format:
- [Feature] → [Benefit] → [Emotional outcome].
4. include a section with technical specifications/details in a clear list format
5 Include 2 short recommendations or customer reviews (hypotheticals can be created)
6 End with a strong call to action (CTA)
Use benefit-oriented, second-person language ("you/your"), and create a sense of urgency. The description should be engaging, but not overly commercial. Naturally include keywords: "site position monitoring," "keyword tracking," "SEO tool for e-commerce," "SEO competitive analysis," "SEO reporting." Suggest places to include dashboard screenshots, demonstration videos or infographics.
Prompts to create content focused on building authority
1. case analysis (case study)
Write a convincing case analysis (case study) on the topic "[THEME]". The analysis should:
1. start with an intriguing headline and a brief summary of the results (including [KEY KEYWORD])
2. present a problem or challenge that has been solved (including figures)
3. describe [NUMBER] of obstacles or difficulties that arose during the process
4. discuss the implemented solution in detail, including:
(a) Methodology or approach
(b) Key tools or technologies
(c) Relevant stages of implementation
5. present measurable results and benefits, supported by concrete data
6. include a "Conclusions and Recommendations" section
7. end with a strong summary and call to action
The format should be professional but engaging, using stories. Use figures to highlight success. Include keywords naturally: [KEY WORDS LIST]. Point out places to add before/after charts, quotes from customers or infographics with key metrics.
An example for the topic of marketing:
Write a compelling case analysis (case study) on "How XYZ company increased conversions by 136% through content personalization." The analysis should:
1. start with an intriguing headline and a brief summary of the results (including a "content personalization case study")
2. present a problem or challenge that has been solved (including low conversion data before implementation)
3. describe 3 obstacles or difficulties that arose during the process
4. discuss the implemented solution in detail, including:
(a) Target group survey methodology
(b) Key tools for content segmentation and personalization
(c) Important steps in implementing the personalization strategy
5. present measurable results and benefits, backed up by concrete data on conversion growth, engagement and ROI
6. include a "Conclusions and Recommendations" section for companies considering a similar strategy
7. end with a strong summary and call to action
The format should be professional but engaging, using stories. Use figures to highlight success. Naturally include keywords such as "content personalization vs. conversion," "marketing personalization strategy," "examples of effective personalization," "audience segmentation case study," "ROI from content personalization." Point out places to add before/after charts, quotes from customers or infographics with key metrics.
2. industry report/trend analysis
Create a complete industry report on "[THEME]" for [BRAND] industry professionals. The report should:
1. start with an executive summary containing key findings
2. include an introduction to the topic with historical context and current situation
3 Analyze [NUMBER] major trends, each in a separate section, with:
- Data confirming the existence of a trend
- Analyzing the causes of its creation
- Forecast for further development
- Practical implications for business
4. present a SWOT analysis for companies in this industry in the context of the trends discussed
5. include a section with strategic recommendations for different types of companies
6. end with a summary and a call to action
Use a professional, analytical tone. Include statistics and graphs (suggest what data is worth visualizing). Remain objective, but don't be afraid to present reasonable predictions. Use keywords naturally: [LIST OF KEYWORDS]. Suggest places for trend charts, infographics or data tables.
Example for HR/management topic:
Create a complete industry report on "The Future of Remote and Hybrid Work after 2025" for HR and management professionals. The report should:
1. begin with an executive summary containing key conclusions about the future of remote working
2. include an introduction to the topic with historical context (pre-pandemic), changes during COVID-19 and the current situation
3. analyze 5 major trends in remote and hybrid work, each in a separate section, with:
- Data confirming the existence of a trend
- Analyzing the causes of its creation
- Forecast for further development
- Practical implications for HR and management departments
4. present a SWOT analysis for companies implementing various remote and hybrid working models
5. include a section with strategic recommendations for corporations, SMEs and startups
6. end with a summary and encouragement to be proactive about new work models
Use a professional, analytical tone. Include statistics and graphs (suggest what data is worth visualizing). Remain objective, but don't be afraid to present reasoned predictions. Naturally use keywords: "the future of remote work", "hybrid work models", "distributed team management", "remote work productivity", "remote work technologies", "work-life balance in a hybrid model". Suggest places for trend charts, infographics or data tables.
3. thematic compendium
Develop a comprehensive compendium on the topic of "[THEME]" for the [TEAM]. The compendium should:
1. begin with an introduction explaining the importance of the topic and the purpose of the document
2. contain a table of contents dividing the material into logical sections
3. cover [NUMBER] of the major areas of the topic, each in a separate chapter
4. include in each chapter:
- Definitions of key terms
- Historical context and evolution
- Current best practices
- Frequent challenges and their solutions
- Useful tools and resources
5. include quotes or expert input (hypotheticals can be created)
6. end with a summary of key findings and guidance for further learning
Maintain an encyclopedic but accessible tone. The text should be complete and well-organized, with a clear hierarchy of information. Use keywords naturally: [LIST OF KEYWORDS]. Suggest places for comparison tables, process diagrams, infographics or case studies.
An example for a business topic:
Develop a comprehensive compendium on "Building and Scaling a SaaS Model" for technology startup founders and investors. The compendium should:
1. begin with an introduction explaining the specifics of the SaaS model and the purpose of the document
2. contain a table of contents dividing the material into logical sections
3. cover 8 major topic areas, each in a separate chapter (e.g. pricing models, customer acquisition, customer service, metrics, technology, team management, financing, scaling)
4. include in each chapter:
- Definitions of key terms and metrics
- The historical context and evolution of practices
- Current best practices and industry standards
- Common challenges and their solutions with examples
- Useful tools and resources
5. include quotes or input from SaaS industry experts (hypotheticals can be created)
6. end with a summary of key findings and guidance for further learning
Maintain an encyclopedic but accessible tone. The text should be complete and well-organized, with a clear hierarchy of information. Use keywords naturally: "SaaS business model", "SaaS metrics", "scaling a startup", "SaaS financing", "SaaS customer retention", "unit economics", "CAC vs LTV", "product-market fit". Suggest places for pricing model comparison tables, deployment process diagrams, infographics depicting the SaaS ecosystem or case studies of well-known companies.
Prompts for creating special formats
1. FAQ (Frequently Asked Questions)
Create a complete FAQ section on the topic "[THEME]" for the [TEAM]. The section should:
1. begin with a brief introduction with the main keyword [MAIN KEYWORD].
2. contain [NUMBER] pairs of questions and answers organized into [NUMBER] thematic categories
3. for each question:
- Formulate them in the first person, as the user would ask them
- Include a response of 3-5 sentences in length (unless the topic requires a longer explanation)
- Include at least one keyword
- Where possible, include a link to more detailed information
4. cover both basic and advanced questions
5. include questions about controversy or misunderstandings related to the topic
6. end with a prompt to ask further questions
The format should be optimized for Schema.org FAQs and include a logical progression.
The balance between AI and human expertise
Despite its impressive capabilities, AI has its limitations in SEO content creation:
- Verification of facts - Always check the information generated by AI:
- AI can create "hallucinations" and give false data
- AI tools don't have access to the latest information
- Sources on which AI relies may contain errors
- A unique perspective - add value that AI will not provide:
- Personal experiences and anecdotes
- Industry expertise
- Original research and expert statements
- Ethics and compliance:
- Clearly communicate when content is supported by AI (when required by regulations)
- Avoid plagiarism by thoroughly editing generated texts
- Align tone and style with brand values and audience expectations
- Strategic use of AI:
- Use AI as a support, not a replacement for human creativity
- Combine AI-generated data with your own analysis and intuition
- Build on AI suggestions by adding unique insights
The most effective SEO texts are created when human creativity, empathy and expertise work together with the efficiency and scalability of AI tools.
Creating effective SEO content
Structure of the text
- A valuable H1 headline - containing the main keyword, attracting attention and clearly communicating what the article is about.
- Logical hierarchy of headings - use proper heading structure (H2, H3, H4), which makes it easy to navigate and helps search engines understand content organization.
- Introduction - should include the main keyword and clearly communicate what the reader will learn from the article.
- Developing the topic - divided into logical sections that gradually develop the topic.
- Summary - gathering the most important information and encouraging action.
SEO content writing techniques
- Natural use of keywords - place them strategically in:
- H1 header
- At least one H2 header
- First paragraph
- In the body of the article in a natural way
- In the meta description
- Optimal text length - usually content that ranks first on Google is 1500-2500 words, but it depends on the topic and search intent.
- Ease of reading - APPLY:
- Short paragraphs (2-3 sentences)
- Clear language
- Bullet points and numbering
- Highlighting the most important information
- Comparative tables, when appropriate
- Up-to-date and accurate information - facts, statistics and data should be up-to-date and supported by reliable sources.
Multimedia optimization
Enrich your text with multimedia elements that increase its value and attractiveness:
- Photos and graphics - Use high-quality, properly labeled images:
- Optimize file size (without losing quality)
- Add alt tags containing keywords
- Use descriptive file names
- Videos - inserting a video can significantly increase the time spent on the site:
- Post a YouTube video reporting on the main points of the article
- Add a transcription or video description including keywords
- Make sure your video player is responsive
- Podcasts and audio - Including audio elements can attract additional audiences:
- You can record an audio version of your article
- Offer an excerpt from a podcast on a particular topic
- Include an audio transcription that includes key words
- Infographics - are a great way to visualize complex data and are often shared by others:
- Create original, high-quality infographics
- Use alternative text with keywords
- Add a contextual description around the infographic
Technical aspects of SEO optimization
Meta tags
- Meta title - It should:
- Include the main keyword, preferably at the beginning
- Be unique to each site
- Have a length of up to 60 characters
- Encourage you to click
- Meta description - although not a direct ranking factor, affects CTR:
- It should contain the main keyword
- Be persuasive and creative
- Be up to 160 characters long
- Communicate the value the user will receive
URL optimization
- Use user and search engine friendly URLs
- Include the main keyword
- Avoid unnecessary parameters and special characters
- Prefer short and descriptive addresses
Internal linking
- Link to other relevant content on your site
- Use a variety of natural anchor texts
- Build a content silo structure (thematically related groups)
- Support new content with links from older, authoritative sites
Structured Data (Schema Markup)
- Implement the appropriate Schema.org tags
- Add the designation of an article, FAQ, review or product
- Increase your chances of getting enhanced search results (rich snippets)
Create content for different types of searches
Information content
- Answer specific questions
- Provide comprehensive information
- Use lists, tables and graphics for better understanding
- Consider the FAQ format
Transactional content
- Focus on the advantages and benefits
- Add clear calls to action (CTAs)
- Use persuasive elements such as reviews or comparisons
- Take care of detailed product/service information
Navigational content
- Be precise and to the point
- Offer clear paths to the resources you are looking for
- Use clear menus and navigation
- Provide quick access to key information
Measuring the effectiveness of SEO content
Once the text is published, monitor its performance using tools such as Google Analytics or Google Search Console:
- Key metrics to track:
- Positions in search results
- Organic movement
- Rejection rate (bounce rate)
- Time spent on the site
- Conversions
- Update content:
- Regularly refresh statistics and information
- Add new sections to answer questions as they arise
- Remove outdated data
- Correct items that are not working optimally
The most common mistakes in SEO content creation
- Excessive ke yword stuffing - can lead to penalties from Google.
- Copy content - duplicate content will not bring SEO value and may be considered spam.
- Ignoring search intent - even the best-optimized text won't succeed if it doesn't respond to users' needs.
- Neglecting to update - out-of-date content loses value for both search engines and readers.
- Too technical an approach - creating content only for algorithms, forgetting about the real people who will read it.
Applications
Creating effective SEO texts is a balance between meeting technical requirements and providing valuable content for readers. Remember that the ultimate goal is to answer users' questions and solve their problems - search engines are just an intermediary to reach them.
By combining solid keyword research, thoughtful structure, quality content and a variety of media formats, you can create content that not only climbs higher in search results, but actually engages and retains your audience on your site.
The key to long-term SEO success is consistency - regularly publishing valuable content, monitoring its effectiveness and continuously improving your craft based on data and changing trends. AI can be a valuable ally in this process, provided we use it consciously and complement its capabilities with our human expertise and creativity.
