From 3,000 to 11,000 Unique Users in 4 Months | US E-Commerce Website

Learn how a professional cleaning tools e-commerce website multipled its unique users in just four months with effective SEO, content creation, and link-building strategies. Discover the secrets behind their success!

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The client, an e-commerce business specializing in high-quality products for professional cleaning tools, struggled with low traffic and fierce competition from industry giants. Despite having a strong product line, their online presence was minimal, attracting just 3,000 unique users monthly.

To combat this, they decided to undertake a comprehensive approach to revamp their search strategy. They came to us to help with website migration – and building its visibility later on.

Working on this project was nothing short of a challenge, but the client’s willingness to cooperate turned it into a satisfying experience.

Results
+266%

increase in unique users, from 3,000 to over 11,000 UU over six months.

+400%

more keywords in the TOP 3 positions on search engines.

+50%

more valid product listing showing in Google results.

+140

backlinks built and generated organically.

Objectives
Successful migration to a new website

Partnering with client's web developers to ensure a seamless and optimized migration to Shopify.

Increase revenue by at least 30%

Focusing on strategies that improve overall sales and profitability.

Outrank competition

Achieve 50 keywords in the TOP 3 positions to surpass major competitors.

Drive targeted traffic

Enhance on-site content to shift focus towards more informed and professional customers.

Challenges
Complex migration and redirections

Ensuring a smooth transition to a new Shopify template without losing SEO value.

Small initial link portfolio

Overcoming the lack of backlinks and weak domain authority.

Strong competition

Competing against e-commerce giants like Amazon taking over search results.

High content standards

Meeting strict client requirements for high-quality, informative content focused on sales.

Expertise and Services Delivered
Technical optimizations and migration

Ensuring SEO-friendly migration to the new Shopify platform, confirmed with two post-migration audits.

Consultations

Offering specialized advice on content creation and SEO strategy development, including SOPs created for the client.

Quality link building

Implementing link building strategy focused on developing the client's authority within the niche.

Content creation and support

Developing and refining the client's content and educating the client on creating content for the sales funnel.

Executing the Strategy: Detailed Actions

This project was all hands on deck – we started with a very technical section (website migration) and then moved on to the core operations: content and link development.

The client’s support and eagerness to take an active part in the project made it much smoother – together, we managed to go through a serious site revamp in just a few months!

The Client

Our client operates in a very niche market: professional power washing and cleaning equipment.

Initially, the traffic on the client’s e-commerce store was pretty low. The reason for this was clear: major players such as Amazon dominated search engine results.

Yet, the client was determined to improve their online presence by targeting more informed consumers who were closer to making purchasing decisions – or those who didn’t want to get a random product from an unknown brand.

Preliminary Stage

Month 1 began with the migration to Shopify. This involved transferring all existing content while ensuring URL consistency with proper redirections and implementing essential on-site SEO techniques.

This was also when we devised our initial SEO strategy. We researched the competition (quite a few exist outside big marketplaces!) and outlined the link and content requirements.

Stage 1: Initial Strategy Implementation

With the migration successfully completed, we shifted our focus to developing a comprehensive content plan and a robust link strategy. During February, we conducted a thorough keyword analysis to identify the high-impact keywords that could drive significant organic traffic.

We began our outreach efforts to establish backlinks from relevant, high-authority websites. Concurrently, we created and optimized content aimed at capturing search interest for these top-performing keywords, laying a solid foundation for SEO growth.

Stage 2: Onsite Review and Enhancements

In the following month, we performed a detailed onsite review. This involved going through all aspects of onsite SEO, such as meta tags, header structures, internal linking, and content placement. We identified and addressed any issues that could hinder search engine crawlers or user experience.

After all, we wanted the website to be the go-to place for power-washing tools.

Our outreach team intensified efforts to build more quality backlinks. We also began preparing the client for content and landing page creation, holding initial training sessions to empower them with the skills needed for effective SEO and content marketing.

Stage 3: Scaling Content and Outreach

The third month was focused on scaling. We aimed to maintain the SEO momentum by continuously building backlinks and refining the site’s content strategy. By this time, our client’s traffic showed considerable improvement, but we knew sustaining and accelerating growth required persistent efforts.

We introduced  advanced training sessions for the client,  focusing on content creation and landing page development. These sessions were designed to help the client create more targeted content aimed at engaging MoFu and BoFu users, addressing their specific needs and questions.

We're always happy when clients are actively involved in content creation. It makes the process smoother and more effective since the person writing the article is an expert on the subject.

If the client wants to write the content themselves, we're more than ready to offer our knowledge and support — for example, by holding training sessions where we share tips to make the content more SEO-friendly.

Przemyslaw Puternicki
Content Specialist

Stage 4: Advanced Content Strategy and Consultations

In the last month of this case study, we provided strategic consultations to refine the content approach. The content now focused solely on the sales funnel – following the adjustments introduced prior.

Our efforts also included a final push in outreach to secure more high-authority backlinks. By this stage, the client’s website was on a solid ground for further growth based on continued SEO maintenance.

Results



📈 Results after the implementation of our strategy:

  • 366.67% increase in unique users, from 3,000 to over 11,000 unique visitors every month.
  • 366 additional keywords landing the client in the TOP 3 positions.
  • +2,200 backlinks generated with links built from over 140 new referring domains.
  • Stable traffic and revenue growth.



Ahrefs graph showing the traffic, backlink, and keyword growth

Thanks to our efforts, the website maintains a stable growth in users. And just a little over a month after the client implemented our content suggestions, the number of high-ranking keywords doubled!

Summary

Case study created by:

A portrait of Konrad Jasiński, Content Coordinator and Social Media Specialist at NoN Agency

Konrad Jasinski

Content Coordinator & Social Media Specialist

In just six months, we were able to achieve substantial growth in traffic, keyword rankings, and revenue for our client’s e-commerce business.

What was the key to this success? A comprehensive and tailored approach, strong collaboration with the client, and continuous adjustments and improvements throughout the project.

This case study showcases the potential of SEO outside mere keyword optimization or technical SEO, emphasizing the importance of content and link building in driving targeted traffic and improving a website’s overall performance.

Looking for similar results for your business? Contact us to discuss how we can help you achieve your SEO goals!

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