# Media Kit — Rafal Moszkowcow (Chomsky)

*Last updated: August 2026*

## Quick facts

- **Name:** Rafal Moszkowcow, known as Chomsky
- **Role:** CEO & Co-Founder, NON.agency
- **Company:** NON.agency — international SEO agency built on AI-native infrastructure (Poznań, London)
- **Experience:** 15 years in search operations, including COO roles at The Search Initiative, Search Logistics and SUSO Digital
- **Education:** Economics, Koszalin University of Technology (2006–2011); Executive MBA candidate, Copenhagen Business School (2025–2028)
- **Podcast:** Host of *Globalne Horyzonty* ("Global Horizons") — technology, business and culture
- **Languages:** Polish, English

## Short bio (for bylines, ~60 words)

Rafal Moszkowcow (Chomsky) is CEO & Co-Founder of NON.agency, an international SEO agency built on AI-native infrastructure, with offices in Poznań and London. He spent fifteen years running search operations as COO at The Search Initiative, Search Logistics and SUSO Digital before founding NON.agency. He runs the company on PDCA and OKRs. Trained as an economist, he's an Executive MBA candidate at Copenhagen Business School. He hosts the *Globalne Horyzonty* podcast.

## Full bio

Rafal Moszkowcow, known as Chomsky, is a businessman who happens to run an SEO firm — not the other way round. He spent fifteen years managing search operations as COO across The Search Initiative, Search Logistics and SUSO Digital (2019–2022), where he learned exactly where an organisation slips into what he calls Hero Mode — running only because one person keeps rescuing it, rather than because a system does.

In 2022 he founded NON.agency to build it the other way. He runs the company on PDCA and OKRs, not gut feel: every quarter he sets one WIG — a goal that, if missed, makes the rest irrelevant — and breaks it into Objectives and Key Results that can be checked, not just discussed. Traditional agencies scale linearly — more clients, more headcount, more cost. NON.agency breaks that pattern (the resource barrier) with AI-native infrastructure, which lets e-commerce brands enter a new market in weeks, not six months.

Trained as an economist (Koszalin University of Technology, 2006–2011), he's now an Executive MBA candidate at Copenhagen Business School (2025–2028). Off the client work, he hosts Globalne Horyzonty, a podcast where he talks to lawyers and AI builders about technology, business and culture.

## Career timeline

| Period | Role |
|---|---|
| 2006–2011 | BSc, Economics, Koszalin University of Technology |
| 2011–2012 | Sales Manager, Netrush, London |
| 2012–2021 | Co-Founder, Neadoo Digital, London |
| 2015–2021 | New Business Development, CleverRank Limited |
| 2019–2022 | Director of Operations (COO), The Search Initiative / Search Logistics / SUSO Digital group, London |
| 2022–present | CEO & Co-Founder, NON.agency, London / Poznań |
| 2024–present | Host, Globalne Horyzonty podcast |
| 2025–2028 | Executive MBA (in progress), Copenhagen Business School |

## Topics for interviews / speaking

- The resource barrier — why agencies that scale by hiring people lose to infrastructure
- PDCA and OKRs as an operating system for a services business
- International SEO and e-commerce expansion without building local teams
- AI visibility (GEO) — how brands get cited by ChatGPT, Perplexity, Google AI Overviews
- Agent Commerce — getting a store ready for AI agents as buyers

## Quotes for use

> "AI content for international SEO is not translation. You rebuild the piece per market, because search intent and format differ by language."
> — Rafal Moszkowcow (Chomsky), CEO & Co-Founder, NON.agency

> "International SEO starts with market understanding, not keyword lists. In Sweden you might need reindeer bags to sell at all."
> — Rafal Moszkowcow (Chomsky)

> "SEO people are already on the frontline of AI. No other industry is so used to constant algorithmic change."
> — Rafal Moszkowcow (Chomsky)

> "AI content carries risk. The answer is not avoidance — it is risk management. SEOs already live by data, experience, and mapped risk versus reward."
> — Rafal Moszkowcow (Chomsky)

## About NON.agency

NON.agency is an international SEO agency built on AI-native infrastructure, with offices in Poznań and London. The company breaks the resource barrier — the structural limit that keeps ambitious e-commerce brands from competing with market giants — by pairing expert strategic oversight (Retainer) with unlimited-scale AI execution (Pay-Per-Scale).

## Photos

**Photo pack download:** https://non.agency/wp-content/uploads/2025/04/Rafal-Moszkowcow-Chomsky-Media-Kit-Images.zip

Contains 10 WebP files (1600px long edge, purple NON mark top-left) plus `alt-text.csv` with ready-to-use alternative text. Free to use in press and editorial coverage with a name credit — no separate permission needed.

You can also browse the gallery without downloading, in the "Media pack" section of the profile: https://non.agency/en/team/rafal-moszkowcow-chomsky/

Need a crop, format or resolution that is not in the pack? Write to raf@non.agency.

## Media contact

**Rafal Moszkowcow (Chomsky)**
Email: raf@non.agency
Phone: +44 7549 487 746
Address: 20-22 Wenlock Road, N1 7GU London, United Kingdom

## Links

- Author profile: https://non.agency/en/team/rafal-moszkowcow-chomsky/
- Photo pack (.zip): https://non.agency/wp-content/uploads/2025/04/Rafal-Moszkowcow-Chomsky-Media-Kit-Images.zip
- LinkedIn: https://uk.linkedin.com/in/rafalmoszkowcow/
- Podcast *Globalne Horyzonty* (Spotify): https://open.spotify.com/show/4ily6DQEii66Q89WAdKsyD/
- YouTube: https://www.youtube.com/@Globalne_Horyzonty/
- NON.agency: https://non.agency/en/