# **Daria Shvetc**

**Customer Success Specialist**

Daria Shvetc is a Customer Success Specialist at NON.agency, with a background in SEO and digital project management. Over the past 6 years, she has worked with international clients, managed complex digital projects and coordinated teams across SEO, content, CRO, UX and development.

This experience shaped the way she approaches digital work today. Rather than looking at SEO, content or UX in isolation, Daria likes to understand how the different pieces fit together — and whether they are actually moving the client's business in the right direction. She brings that broader perspective to Customer Success, helping clients make sense of complex digital work, keeping teams aligned and turning discussions into clear next steps.

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## **Role at NON.agency**

Daria acts as the first point of contact for an allocated client portfolio, owns client relationships, coordinates delivery with specialists and monitors account health. She identifies risks and opportunities, supports upsell and cross-sell initiatives, and contributes to processes around onboarding, escalation, QBRs and account recovery.

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## **What I help with**

* **Customer Success** — building client relationships based on clear communication, trust and a good understanding of the business behind the account.  
* **Digital delivery** — connecting client priorities with the right people, decisions and next steps.  
* **Client growth** — spotting risks and opportunities early and looking for ways to create additional value.  
* **Cross-functional delivery** — coordinating SEO, development, analytics and content so that work does not get stuck between teams.  
* **Process improvement** — identifying recurring problems and finding simpler, more scalable ways of working.  
* **Digital strategy** — connecting SEO, UX, content and website performance with wider marketing and business objectives.

**The full picture**

Before joining NON.agency, Daria spent several years in SEO and digital project management, leading international client accounts and coordinating multidisciplinary teams across multiple markets.

Her experience spans SEO strategy, content, CRO, UX, website performance and digital delivery. Working across these areas has given her a broader view of how digital initiatives fit together — and where good strategies can lose momentum during implementation.

Today, she brings that background into Customer Success. Daria understands both sides of the conversation: what a client is trying to achieve and what it takes for a digital team to get there.

She sees automation as a way to remove repetitive work and give teams more space for the parts of the job that still require context and judgement: understanding the client's business, making decisions, solving problems and anticipating what clients may need before they ask.

*“In an era where AI can generate a million pages in an hour, I choose to believe that humanity remains a company's ultimate differentiator.”*

For Daria, empathy is part of the work. A client request rarely tells the whole story. Understanding what sits behind it,  whether it is uncertainty, a delivery problem, changing priorities or a concern that has not yet been voiced, helps her respond to the actual problem rather than just the request itself.

*“To me, empathy was never a buzzword; it is a practical tool. It is the ability to hear the unspoken pain points behind a brief, anticipate a client's anxiety before major Google updates, and step in with a solution, even if it hasn’t been requested yet. I believe Customer Success should be built on radical transparency, genuine support and a real commitment to the client’s business.”*

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## **In digital:** 6+ years

## **Markets:** Europe | UK | US | Australia

## **Languages:** English | Polish | Russian | Spanish