From Zero to Hero: Competing with Furniture Giants in the German Market
Read how a tailored SEO strategy can significantly increase your site’s visibility and domain authority in a competitive market.
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For Polish companies looking to make their mark against established competitors, brand recognition is crucial. Google is the perfect platform for the job, especially since German consumers are known for their thorough research and comparison of offers before making a purchase.
Let’s take a closer look at how we boosted our client’s visibility in the competitive German market and explore the power of a well-crafted SEO strategy.
More keywords now appear in Google's TOP 3 results.
The site now ranks in the TOP 10 for over a thousand phrases!
From a single referring domain, we now have links from over 340 websites. This quality and quantity boost in backlinks shot catapulted the domain authority from 1 to 36 points.
The number of store categories skyrocketed from 42 to 711.
As an unknown service on a new domain, making the site gain recognition in the German market was our primary hurdle.
The website wasn't appearing in organic results, except for brand-specific searches.
This factor directly impacted the site's ability to rank well in search results.
Going up against well-established German stores like otto.de, xxxlutz.de, and wayfair.de called for a strategic SEO approach tailored to the German market.
The Client’s Challenge
A Polish furniture company that lacked exposure in the German market contacted us to improve its online presence.
Our Game Plan
After a comprehensive SEO audit, we developed a strategy focused on boosting the website’s visibility. Beyond standard SEO tactics, we crafted a link-building approach specifically designed for the German market.
- Revamping the Site Structure: We reorganized and expanded the structure to better meet user needs and improve search engine indexing.
- Meta Tag Makeover: We crafted titles and descriptions that not only help search engines understand page content but also leverage key phrases and enhance user experience.
- Strategic Link Building: Our aim was to secure high-quality backlinks to boost domain authority and drive traffic from external sources.
- Polishing AI-Generated Content: We fine-tuned the content, particularly focusing on optimizing keywords.
Our Approach in Action
1. Boosting Search Engine Traffic
Our main task was to put this unknown service on the map and increase organic traffic. We started with just thirteen TOP 3 keywords and only two phrases in the TOP 10 search results.
The organic traffic from German Google searches wasn’t generating meaningful sales.
Our first goal was to achieve any level of visibility. Not only did we meet this goal, but we exceeded our initial projections. Post-optimization, we gained visibility for numerous product-related phrases in Google’s TOP 10 results.
Pro Tip for E-commerce SEOBuild Local Authority and Trust
When entering a competitive market like Germany, establishing local authority and trust is crucial. German consumers are savvy and research-oriented. Here’s how to make an impact:
- Localize Your Content: Go beyond translation. Adapt your content culturally, using local idioms and references that resonate with German customers.
- Leverage Local Reviews: Collect and showcase reviews from German users. Local testimonials can significantly boost your brand’s credibility and conversion rates.
- Use a .de Domain: If possible, opt for a .de domain extension. It reinforces your local presence and builds consumer trust.
- Focus on Local Link Building: Aim for backlinks from reputable German websites. This will boost your search rankings and establish trust.
- Tailor Your Keyword Strategy: Remember, popular search terms can vary between countries. Conduct thorough keyword research to align with German consumer search habits.
Raf Chomsky, CEO NoN Agency, International SEO Expert
2. Link Building Success
We started with just one referring domain. In other words, only one external site was linking to our client’s website.
The client decided to double their link-building budget, allowing us to expand our efforts and dramatically improve results. Here’s how the number of clicks from Google to the site evolved:
3. Client Collaboration: A Key to Success
The site owner’s active involvement was crucial to our SEO process. We’re thrilled to highlight our client’s dedication. Together, we recently added almost 300 new categories to the site.
The Results Speak for Themselves
Here’s what our strategy achieved:
In just two months, our client’s site started ranking for product-specific phrases and pages!
After 3 Months, during peak growth, Google results showed:
- 423 keywords in the TOP 3
- 2,101 phrases in the TOP 10
In subsequent months, results stabilized at a lower but still impressive level, considering the brief collaboration period. Currently, we’re seeing an upward trend:
- 302 keywords in the TOP 3
- 1,097 phrases in the TOP 10
We also saw a significant boost in domain authority, which takes into account the quantity and quality of backlinks. Our Domain Rating soared from 1 to 36 points in just nine months.
Quick Link Building Tip
Focus on local link building. Secure backlinks from authoritative German sites to boost your search rankings and build trust.
Raf Chomsky, CEO NoN Agency, International SEO Expert
Today
Today, our client’s site stands toe-to-toe with furniture market giants in Germany. It appears in the TOP 10 search results for phrases with over 1,000 monthly searches. Here’s a snapshot of our performance for key phrases (as of August 26, 2024):
Phrase 1
- Google Position: TOP 10
- Monthly Searches: 72,000
- Site Visits: 1,231
Phrase 2
- Google Position: TOP 10
- Monthly Searches: 9,900
- Site Visits: 115
Phrase 3
- Google Position: TOP 10
- Monthly Searches: 5,200
- Site Visits: 903
Phrase 4
- Google Position: TOP 3
- Monthly Searches: 2,600
- Site Visits: 220
Brand popularity is also on the rise. The brand-related keyword sees 2,800 monthly searches and drives an average of 1,441 monthly site visits.
Case study created by:
Content Marketing Specialist
Chief Executive Officer (CEO) & Co-Founder
Strategic SEO efforts can rapidly elevate a website’s presence in a new market, enabling it to compete with industry leaders. Our collaboration highlights that:
- A tailored SEO strategy can significantly boost website visibility and domain authority.
- Effective link-building is crucial for increasing visibility in a competitive market.
- Active involvement from the site owner is essential for implementing changes effectively.
Ready to conquer the German market with a powerful SEO strategy? Fill out our quick form below, and we’ll provide you with a custom proposal!
